In the spirit of Unilever CMO Weed
Unilever has the second-largest marketing budget in the world, spending 7.7 billion euros ($8.4 billion) on brand and marketing investments,...
Month: March 2017
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Definition of the marketing plan
What is a marketing plan? A marketing plan is an operational document that outlines an advertising strategy that an organization...
How to make a smart marketing plan
The first quarter of the year is traditionally when companies update their marketing plans. Here are the top questions marketers...