Marketing budget automation is key to maximizing marketing value
A gap exists between perceived budget efficiency and actual operational performance in marketing organizations Manual budget management capabilities lack the...
Month: July 2021
Marketing budget drops to 6.4% of revenue in 2021 from 11% in 2020: Gartner
The last Gartner Report reported that the marketing budget prepared by CMOs fell to 6.4% of company revenue in 2021,...
MLB’s marketing plan focuses on stars like Shohei Ohtani, Fernando Tatis Jr.
In 1998, when Denver last hosted the All-Star Game, Ken Griffey Jr. and his commercial smile were everywhere. "The Kid"...