5 most important steps in the content marketing process

5 most important steps in the content marketing process

By Korir Isaac / Posted on Jun 25, 2022 | 10:43 am

While aiming to improve brand awareness, increase traffic and generate sales, there is nothing more effective than content marketing.

But how effective are your content marketing efforts? Do you do returns? And if not, what are you doing wrong?

Content is king; you’ve probably heard the marketers say. And today, marketers are investing more in content marketing than ever before. In 2021, 82% of marketers said they actively use content marketing in their growth strategies.

Despite the growing adoption of content marketing strategies to generate revenue, marketers face many challenges.

The most common include:

• Create lead-generating content
• Get ideas for new content; and
• Generate highly interactive content

Fortunately, you can get rid of these challenges by optimizing your content marketing strategy. A carefully thought out content marketing plan is essential to achieving your organizational goals.

Still, crafting a content plan that resonates with the right target audience isn’t easy. It involves many moving parts. There is a long list of things to do, from planning to implementation and endless communication.

As such, if you don’t have the right strategy in place, posting consistently will prove difficult. This is mainly because you will waste time trying to figure out the right approach.

Luckily for you, you can save time by taking all the guesswork out with this 5-point guide. Follow it for a precise, goal-driven approach to content marketing essential to your brand’s success.

5 Crucial Steps in a Content Marketing Process

If you’re ready to optimize your content marketing process and easily create quality content, follow these steps:

1. Content research and planning

During the content research and planning phase, you formulate a strategy based on who your customer is. Find out who they are, their interests and preferences, preferred channels and browsing behavior.

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Next, design a content marketing plan by creating customer personas while identifying your goals and metrics. Next, determine the type of content based on the customer’s preferred channel. Finally, create a content marketing funnel to guide you.

2. Content creation

During this stage, you can brainstorm ideas with your team on appropriate topics to write about and then develop the content.

Here, keyword research is fundamental. Use the right keywords and optimize content for better search engine rankings. Statistics show that content creators who research keywords report “strong results” in terms of SEO.

Here is an image showing how:

Image: Orbital Media

After finding the relevant keyword, you can then create your content.

3. Content planning and publishing

In theory, you now have a ready-to-publish content calendar. If so, you can post your content to the appropriate channel, as identified in step one.

Depending on the content created, you can schedule some of them to be automatically published later. Make sure your content is personalized to fit the right audience.

4. Content promotion and distribution

Remember that your audience won’t just stumble upon your content and read it. Therefore, promote the coins for free on social media or through advertisements linked to the webpage. Guest posting is another brilliant way to promote your content.

5. Content analysis and strategy review

Your content marketing strategy is not complete without analyzing its performance. Review the plan and identify areas that need improvement. Where they fail, revise the strategy. In this way, you will constantly improve and improve yourself.

That said, you can now take action.

About Korir Isaac

A creative, tenacious and passionate journalist with impeccable ethics and a flair for anticipated and spontaneous news. He might not say it, but he sure can make quite a fuss.

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