5 Steps to Create a Successful Marketing Plan | The Good Trader | Open mic

Success is subjective; Everyone knows it.

But when it comes to being a successful digital marketing agency and working in digital marketing as a successful business, a solid plan is for sure the key to boosting sales, boosting that all-important engagement and create a brand that your customers come back to, again and again. again.

Whether it’s increasing ROAS, building social media presence, or driving sales, a solid marketing strategy helps you achieve these goals. It will also be your roadmap every step of the way and help you monitor performance and make sure you’re on track at every stage of your plan.

But what are the milestones and steps you need to plan? Well, here are our five tips for creating a successful marketing plan.

Why create a marketing plan?

Yes, it’s a big question, but when you start a successful marketing plan, you have to ask yourself why? What is the purpose of your business and why should your customer choose you?

You can do this by identifying your mission statement and your business promise.

What is the customer problem you are trying to solve or the market niche you have identified and hope to solve? What kind of experience should a customer expect?

Once you know the answers to the questions above, you can create a strong brand message that will resonate with your target customers.

Define your goals

When thinking about what you want to achieve in your business, it’s essential to sit down and identify tangible achievable goals for your budget, the scalability you have, the problem you’re trying to solve for your ideal audience.

Yes, think ambitiously about your goal. For example, everyone wants to become a brand known worldwide, but it is crucial in the beginning to think realistically.

Look at what you want to achieve by the end of the year and the next five years. How can you realistically achieve this?

Our advice is to think about your top 3 goals and make sure they are specific, measurable, attainable, relevant and time-bound SMART goals.

For example, if your main goal is to grow your audience, you will need to work on brand awareness, which is a marketing strategy in its own right. This helps you define your ad approach, targeting, and the channels you might use to get your message across.

Identify your audience

After defining your goals, you now need to target and define your audience. After all, you need a visual that has a want and a need for your product or service.

A commonly used and recommended technique is the creation of audience personas.

You should aim to create 3-4 personas depending on the types of people you attract and want to target. A complete persona will contain the person’s background, career, values, goals, reservations, interests, and decision-making tendencies.

All of the information collected is relevant to your target customer, and from this information you can begin to understand which marketing channels they are most likely to use. From there, it’s possible to narrow down the channels that are most relevant to your brand and the audience you want to target the most.

Compilation of your travel map

Now that you know your target audience, the next standard recommendation is to compile all of this information to understand how your target customer interacts with your online presence. Is it through a Facebook ad, word of mouth, Google search or Instagram?

The more information you collect, the more detailed your journey map, allowing you to explore more options to build your digital strategy to monitor what resonates best with your target audience.

For example, if you are working on your brand awareness campaign, you find that one particular audience segment performs better than another.

You can now begin to identify the attributes that make up this audience, which will help you grow this relevant and engaged audience for future marketing efforts.

Analyze the evidence

Once you’ve started putting your plan into action, it’s time to gather feedback.

There is a plethora of information and ways to monitor your business performance in the digital space. Although this is an advantage, it can be overwhelming.

If you feel overwhelmed, it is best to refer to your goals; from there, you can figure out which numbers are the best way to measure your success.

Have you increased conversations? Did you increase engagement? Did you attract more subscribers?

By having this information and based on where your audience has interacted with your brands, you can research what works and what doesn’t.