80 Point Ultimate Marketing Plan – Realty Solutions Group

The ULTIMATE 85-POINT MARKETING PLAN to quickly sell your home at the best price:

1. Review and explain all terms of the listing contract and other documents/agreements.
2. Place advertising on behalf of Realty Solutions Group, LLC
3. Maximize presentation potential with large reflective professional signage.
4. Assess the property correctly the first time to open the market rather than shrink the market.
5. Suggest or advise changes to make the seller more salable and attractive to buyers.
6. Explain the use of the Seller’s Property Condition Report that the seller will complete and present to the buyer of their home.
7. Explain the benefits of an owner’s warranty with the seller.
8. Provide professional home staging consultation if desired.
9. Assist the seller with interim financing if necessary.
10. Provide professional quality photography.
11. Obtain vendor contact information for follow-up and emergency contacts.
12. Search tax records to verify that full and complete legal information is available to potential buyers and buyer’s agents on MLS printout.
13. Research the property’s current use and zoning use.
14. Provide the seller with a list of preferred vendors.
15. Research the property’s land use, deed restrictions, and easements.
16. Provide the seller with a presentation checklist that offers home presentation guidelines to prepare the home for appointments.
17. Provide a staging checklist to suggest constructive changes to the property to make it more attractive, show it exceptionally well, and help it fetch the best possible price for an interested buyer.
18. Determine if the seller is eligible for our Smart Seller program.
19. With the sellers, authorization is provided and arranges for the contractors to carry out the agreed repairs.
20. Provide the seller with a blank copy of the home purchase agreement to review and familiarize themselves with by the time the offers come in.
21. Registration Cancellation Policy. 100% SATISFACTION GUARANTEE.
22. Submit photos available on our website at www.realtysolutionsgrp.com which is linked to several other sites.
23. Obtain a set of keys that will be inserted into the safe.
24. Organize all inspections, including public and municipal services.
25. Electronically submit Multiple Listing Service listing information to be exposed to all active Realtors in the Multiple Listing Service area.
26. Create a website specifically for the property.
27. Set up a text# for the property to allow buyers to access the property’s information and website at their convenience around the clock.
28. Set up a QR code for the property to allow buyers to access information and the property’s website 24 hours a day at their convenience.
29. Advertise on Facebook, Twitter and Linked In
30. Photos and key information about your property are made available to anyone visiting my website.
31. Advertise the property electronically to all Washington County real estate agents with full-color flyers emailed directly to their inbox.
32. Submit Property to Realtor.com
33. Submit property to Craig’s List
34. Submit property to Trulia.com
35. Submit property to Zillow.com
36. Submit property to Yahoo Real Estate
37. Submit Property to Homes.com
38. Submit ownership to Byownermls.com
39. Submit property to enormo.com
40. Submit property to FrontDoor.com
41. Submit property to HotPads.com
42. Submit property to Local.com
43. Submit property to Lycos.com
44. Submit property to Oodle.com
45. Submit Property to Vast.com
46. Submit property to HomeFinder.com
47. Promote the property to all real estate agents in Washington County real estate offices.
48. Cooperate with all real estate companies in the Washington County area.
49. Send a personalized letter to residents in the immediate vicinity promoting the property’s lifestyle features and benefits.
50. Perform reverse prospecting research to attract potential buyers within the MLS.
51. Prepare a color photo flyer with a list of property features to leave at home for visitors to take with them after the viewing.
52. Target the market to determine who is the buyer most likely to pay the highest price.
53. Meet with our preferred lenders to see if they have potential buyers in their network.
54. Rewrite ads weekly to keep them fresh.
55. Track all the numbers to determine where buyers see the property.
56. Pre-qualify all potential buyers to avoid wasting sellers’ time with “buyers”.
57. Weekly meeting with the team to determine what steps have been completed and executed in marketing the home.
58. Ask cooperating brokers in the area to visit your home when they are available.
59. Promptly email the seller with property feedback and reports.
60. Improve the marketing of any underperforming marketing campaigns.
61. Monitor buyer and agent feedback to make necessary changes to price, condition, etc.
62. Provide open houses with a licensed real estate agent at the seller’s request.
63. Contact my potential buyers, centers of influence and former clients for potential buyers.
    Targeted telemarketing directed to qualified buyers.
64. Follow up with all leads and buyer inquiries within 5 minutes.
65. Prospect for three hours, and contact twenty people a day in search of potential buyers.
    Update qualified buyers with your property information.
66. Buyer profile report to determine buyer’s buying needs.
67. Work to qualify potential buyers and help them secure a suitable mortgage.
    Communication guarantee. Call the seller every week or they fire us.
68. Represent the seller during the presentations of offers and negotiate the best price and the best conditions.
69. Require all offers to include pre-approval from buyers and proof of funds for a deposit.
70. Discuss the qualifications of potential buyers to help determine the buyer’s motivation, ability to buy, and likelihood of closing the sale.
71. Meet daily with our Deal Coordinator for updates on the closing process.
72. Monitor buyer’s loan to ensure timely loan commitment.
73. Make arrangements with the title company.
74. Coordinate valuation planning and provide comparable sales as needed.
75. Prepare a seller’s net proceeds sheet to show the seller’s expenses, closing costs, and net proceeds.
76. Set up a final viewing of the property for buyers and their agent.
77. Give them the seller’s check at closing.
    Make my entire team available so that any questions or concerns are dealt with as soon as possible.
78. Arrange ownership and transfer of home (keys, warranties, garage door openers, community pool keys, mailbox keys, educate new owners on neighborhood policies.
79. Help sellers find their next home if they stay in our area.
80. If the seller is moving to another region, recommend highly experienced agents across the world – so the seller can be sure they have the highest quality agent to help them on both sides of their move to make it worry-free and stress-free.