Accor Asia Pacific launches a million dollar marketing campaign to promote ALL.com as your next destination

After two years of disrupted travel and interrupted vacation plans, Accor launched a Pacific-wide program ALL – Accor Live Limitless marketing campaign to promote ALL.com as a global digital destination for the best travel experiences, with amazing loyalty benefits.

The million dollar brand campaign leads with some of Accor’s preeminent brands such as Sofitel, Pullman, Novotel, Mercure, Mantra and ibis; connects them to ALL.com; and highlights the many benefits of the ALL – Accor Live Limitless loyalty program, such as room upgrades and unlimited experiences.

Accor Pacific General Manager Sarah Derry said: “Our customers are increasingly looking for more personalized experiences and this brand-led campaign showcases the wealth and quality of choice across the Accor network, promoting ALL.com as the gateway to discovering more destinations and amazing experiences.”

“Guests have access to multiple unique experiences through ALL.com, from our collection of MGallery boutique hotels, to the Swiss experience with Chocolate Hour at Mövenpick Hotels & Resorts, to relaxing in family apartments roomy of Mantra.”

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The ALL.com brand campaign runs until September 30, 2022 and will come to life through the following line items:

• Paid media, promotional spots on Australia’s number 1 breakfast show – Sunrise, a national contest broadcast across New Zealand on TVNZ 1, digital advertising, social media and video content.
• Partner advertising, including LED signage and video advertising on Accor stadium screens, as well as Accor brands on LED signage at AFL and NRL matches across the region.
• Channels owned, including email marketing, display advertising on apps and websites, social media campaigns and assets for digital screens at Accor properties and hotel social media channels and websites .
• A tactical promotion of Accor flexible rates across the Pacific, with rates starting at $119* (AUD) per night in Australia (at ibis Melbourne Central) and $99* (NZD) per night in New Zealand ( at BreakFree on Cashel Christchurch).
• A loyalty offer offering ALL members, who book before June 30, 2022, 2X the Rewards points for stays until September 30, 2022.

From luxury to economy, Accor has 18 international brands in Australia, New Zealand, Fiji and French Polynesia, including SO/, Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis budget.

Accor applies some of the strictest cleaning standards and operational procedures in the hospitality world to ensure guest safety. Accor ALLSAFE The label certification, developed with and approved by Bureau Veritas, represents Accor’s new cleanliness and prevention standards and guarantees that these standards have been met in Accor hotels.

To keep up to date with the latest travel tips and must-see destinations across the Pacific, follow ALL – Accor Live Limitless on instagram and Facebook.

About Accor

Accor is a leading global hotel group comprised of more than 5,300 properties and 10,000 food and beverage locations in 110 countries. The group has one of the most diverse and integrated hotel ecosystems in the industry, comprising more than 40 brands of luxury, premium, midscale and budget hotels, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unrivaled position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, of which Accor holds a majority stake. Ennismore is a creative hospitality company with a global collective of entrepreneurial, founder-driven brands with purpose at their heart. Accor has an unrivaled portfolio of distinctive brands and approximately 260,000 employees worldwide. Members benefit from the company’s comprehensive loyalty program – ALL – Accor Live Limitless – a daily life companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group focuses on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusiveness. Founded in 1967, Accor SA is headquartered in France and is listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC market (Ticker: ACCYY) in the United States. For more information, visit group.accor.comor follow Accor on Twitter, Facebook, LinkedInand instagram.