Boar Energy Drink conquers the German market with a marketing budget of 10 million euros

/EIN News/ — Kamen, Germany, March 12, 2022 (GLOBE NEWSWIRE) — In cooperation with renowned influencer agency viral-influencers.com, Boar Energy wants to shake up the German market in 2022.

Decidedly, the competition must be prepared for this newcomer. The startup comes with a huge marketing budget.

In the current year alone, the founders are spending 10 million euros on marketing to make themselves known in the German market.

The premium energy drink is positioned in the highest price segment, but still more affordable than the market leader. People can find it between 0.99 and 1.49 euros per can in stores.

In contrast, dozens of so-called “cheap energy drinks” have been flooding the German market for years and are mainly sold at “kiosks”.

Boar Energy was founded by two young businessmen in 2021 and has since been listed in more than 2500 stores.

Among them, Boar Energy can be found in several branches of the largest German supermarket chain “Edeka”.

The goal now is to increase awareness and get people to buy the product in stores.

Viral Influencer, will help the company with a marketing campaign made up of many celebrities. They will then promote the energy drink and cooperating business partners on social media platforms such as Instagram. The energy drink is also reportedly already on sale in countries like Greece, the United Arab Emirates and the United States.

Boar Energy
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