Boots unveils biggest ever marketing campaign for Advantage Card
// Boots announces its biggest ever marketing campaign for its Advantage Card
// After launching the Price Advantage rewards program in Boots stores in January, it will now roll out online and include even more products
Boots has unveiled its biggest-ever marketing campaign for its Advantage card in a bid to give customers easier access to big savings. The retailer will invest £3million in the campaign in April and May alone.
Price Advantage, the recently launched program at Boots which gives Advantage card members access to products at exclusive lower prices, originally launched with 150 products in store and has now deployed on the retailer’s website.
The program has also been expanded to include over 300 additional products, in categories such as beauty, health and baby.
The supportive marketing campaign for the new rollout is the largest ever for the Boots Advantage Card and involves a fully integrated creative and media approach.
READ MORE:
Marketing activity will be spread across television, radio, digital signage, paid social media and print media in national print titles and magazines.
Pete Markey, Boots UK Marketing Director, said: “Price Advantage was born out of feedback from customers, with many telling us they would like to receive immediate benefits through their Boots Advantage Card, as well as being able to save points and get fun in the future.
“The response from the store launch has exceeded expectations and the business has received positive feedback from customers and store colleagues.”
Boots Advantage Card members receive 4 points for every £1 spent, regular personalized offers and free access to clubs.
Markey added that Boots’ big goal for the year is to grow its Advantage Card membership.
Click here to sign up for the free daily Retail Gazette newsletter
