Broaden your cybersecurity marketing process

According to Prachee Kale, systems thinking is the ability to broaden your perspective to see the big picture and think of a problem as a system. “Your marketing process is also a system,” she says, and it interacts with your cybersecurity system, “which has its own innate culture within a larger cultural organization with its own culture.”

She recommends cybersecurity marketers ask themselves, “How does my marketing align with the cultural meaning of the cybersecurity organization, and then with the broader cultural meaning of that organization itself? What are the values , the beliefs and the mission towards which it is heading? When you do that, “then you can personalize that experience,” she says.

Kale co-founded CyberEd.io’s Think.Design.Cyber. to be the pioneer of critical thinking and systems and design thinking in the discipline of cybersecurity. In this episode of “Cybersecurity Unplugged”, she explains:

• The growth of systems and design thinking across global challenges;
• How marketers can use systems and design thinking to find creative solutions to problems;
• How to tell the story of your marketing system in terms of what your solution delivers and the results it creates.

Kale is a generalist expert who co-founded Think.Design.Cyber. and is an executive member of the CyberTheory Institute. She is the author of an award-winning EDPACS paper on cybersecurity and previously worked in cybersecurity and management consulting.