Carnival Cruise Line Launches New Funderstruck Marketing Campaign

Carnival Cruise Line will launch a new marketing campaign, “Funderstruck,” that invites people to choose the fun again by booking and taking vacations, according to a press release.

Building on Carnival’s Choose Fun brand platform, the company is introducing a brand new word – Funderstruck – to “describe the unmistakably unique feeling one feels when choosing entertainment on Carnival”.

Funderstruck will celebrate what travelers want right now and something Carnival is precision-crafted to deliver — unapologetic fun with those you love spending time with the most, the company said.

Carnival will feature Funderstruck first via CRM and proprietary social media, followed by a series of back-to-back campaign activations during two pivotal cultural holiday moments.

The first Funderstruck spots will air on ESPN and ABC during NBA games on Christmas Day, in addition to in-game and pre-game sponsorships.

Funderstruck will next be featured with Carnival sponsoring Times Square’s iconic New Year’s Eve celebration, through a collaboration with ABC and the New York Times Square Alliance.

In addition to Christmas and NYE integrations, the Funderstruck message will be used on all Carnival-owned channels, OOH placements in key ports and food markets, national TV ads :15 and :30, and efforts highlights through video streaming, audio streaming, podcasts, unique high-impact display and video efforts, and a social presence on TikTok, Snapchat, Instagram, and Facebook.

At multiple locations, guests enjoy the many Funderstruck experiences Carnival has to offer, from riding BOLT, the first roller coaster at sea, to simply tasting delicious chocolate ice cream, including with fellow passengers who share a feeling of euphoria and shameless pleasure. to be together again.

“Funderstruck is the unmistakable feeling when you choose to have fun on Carnival, and the kind of joyful experience essential to people’s health and happiness,” said Pete Callaro, senior vice president of brand and product marketing. for Carnival Cruise Line. “Carnival cruises are the perfect vacation to enjoy with those you’ve missed having fun with over the past year.”

The campaign, created by Anomaly, is an extension of the brand’s Choose Fun campaign launched in 2018. All paid media and onboarding elements were created by Initiative and supported by PR consultancy LDWW.

For more information about Carnival Cruise Line and to book a cruise vacation, call 1-800-CARNIVAL, visit www.carnival.com or contact your favorite travel consultant or online travel site.