CARNIVAL CRUISE LINE PRESENTS “FUNDERSTRUCK”, A NEW MARKETING CAMPAIGN DESIGNED TO ENHANCE THE HIGH JOY AND PLEASURE TOGETHER ON A CARNIVAL CRUISE
Building on Carnival’s branded platform, Choose Fun, the company is introducing a whole new word – Funderstruck – to describe the unique feeling felt when choosing entertainment on Carnival. Funderstruck will celebrate what travelers want right now and something Carnival is precisely engineered to deliver – unabashed fun with those you love to spend the most time with.
Carnival will feature Funderstruck first via CRM and owned social media, followed by a series of back-to-back campaign activations during two pivotal holiday cultural moments. The first Funderstruck spots will air on ESPN and ABC during NBA games on Christmas Day, in addition to match and pre-game sponsorships. Funderstruck will next be in the spotlight, with Carnival sponsoring the iconic New Years Eve celebration in Times Square, thanks to a strong collaboration with ABC and the New York Times Square Alliance.
Carnival ends the year with a very successful restart of its guest operations, following a 16-month industry-wide hiatus in the United States. Carnival has returned 19 of its 22 US-based ships – including its most recent ship, Mardi Gras, as it consolidates its position as the American cruise line that receives the most customers of all cruise lines. By 2022, its entire US fleet and ten year-round home ports will return to full customer operations in March, in time for the cruise line’s 50th anniversary.e birthday. Carnival will also take delivery of two more ships in 2022 as it increases its carrying capacity beyond pre-pandemic levels.
The integrated campaign coincides with the cruise industry’s 2022 wave season, which marks the annual kickoff of cruise planning for millions of Americans and travel counselors. In addition to Christmas and NYE integrations, the Funderstruck message will be used on all channels owned by Carnival, OOH placements in major port and food markets, national TV commercials at 3pm and 30pm, and digitally directed efforts. showcased through video streaming, audio streaming, podcasts, unique high-impact display and video efforts, and a social presence on TikTok, Snapchat, Instagram and Facebook.
To find out what it’s like to be a Funderstruck, click on here.
At several locations, guests enjoy the many Funderstruck experiences Carnival has to offer, from riding BOLTs, the first roller coasters at sea, to simply enjoying a delicious chocolate ice cream, especially with fellow passengers who share a feeling of euphoria and shameless pleasure. to be together again.
“Funding is the unmistakable feeling when you choose to have fun during carnival, and the kind of joyful experience essential to people’s health and happiness,” said Pete callaro, senior vice president of brand and product marketing for Carnival Cruise Line. “Carnival cruises are the perfect vacation to spend with those you missed having fun with over the past year or so.”
The campaign, created by Anomaly, is an extension of the brand’s Choose Fun campaign launched in 2018. All paid media and embedding materials were created by Initiative and supported by public relations consultancy LDWW.
For more information on Carnival Cruise Line and to book a cruise vacation, call 1-800-CARNIVAL, visit www.carnaval.com, or contact your preferred travel advisor or online travel site.
ABOUT THE CARNIVAL CRUISE LINE
Carnival Cruise Line, part of Carnival Corporation & plc (NYSE / LSE: CCL; NYSE: CUK), is proud to be known as America’s Cruise Line with a total of 24 ships, sailing from 14 ports home base of the United States and employing over 40,000 team members from 120 nationalities. Carnival’s newest ship, Mardi Gras, featuring the first roller coasters at sea and the Americas’ first fueled by environmentally friendly liquefied natural gas (LNG), from Port Canaveral, Florida, July 31, 2021. As part of its 50th anniversary celebrations, Carnival Celebration, sister ship of Mardi Gras, is slated to debut in late 2022 from PortMiami, as well as Carnival Jubilee from Galveston in 2023.
SOURCE Carnival Cruise Line
