Carnival launches “Funderstruck” marketing campaign
Carnival Cruise Line is launching a new marketing campaign, “Funderstruck”, designed to highlight the fun of cruising with friends and family.
Building on Carnival’s ‘Choose Fun’ brand platform, the new Funderstruck word and campaign will be introduced to CRM and proprietary social media, followed by ads on ESPN and ABC during games. NBA Christmas Day, in addition to game and pre-game sponsorships.
Funderstruck will next be highlighted with Carnival sponsoring Times Square’s New Year’s Eve celebration, through a collaboration with ABC and the New York Times Square Alliance.
“Funderstruck is the unmistakable feeling when you choose to have fun on Carnival, and the kind of joyful experience essential to people’s health and happiness,” said Pete Callaro, senior vice president of brand and product marketing. for Carnival Cruise Line. “Carnival cruises are the perfect vacation to enjoy with those you’ve missed having fun with over the past year.”
Carnival ends the year with a successful restart of its guest operations, following a 16-month industry-wide pause in the United States. Carnival has fired 19 of its 22 US-based ships, including its newest ship, Mardi Gras.
In 2022, its entire U.S. fleet and 10 year-round homeports will be operational again in March, in time for the cruise line’s 50th anniversary. Carnival will also take delivery of two more ships in 2022.
