Cellcard X Baramey ‘Time To Rise’ awarded Marketing Campaign of the Year 2022

Cambodia’s most searched rap star and Cellcard ambassador, VannDa’s Time To Rise has received a new accolade in addition to Cellcard’s more than 30 brand and network awards.

Time To Rise is a massive hit song by VannDa. It made history by being the first music video to surpass one million views in less than 24 hours.

A year after the song’s release, it inspired a collaboration between partners Cellcard and VannDa’s music label, Baramey Productions, to create a telco bundle named after the song. The release of Cellcard’s new flagship, Time To Rise, combines Cellcard’s vast network, VannDa’s influence and introduces one of the world’s largest music streaming platforms, Spotify.

Time To Rise, launched on July 7, 2022, was supported by a massive campaign that included both offline and online channels, resulting in widespread awareness and reinvigorated brand visibility and relevance. The campaign had a huge impact on the Cambodian youth market and the artist’s fans.

On August 17, 2022, just over a month after its launch, CMO Asia, a premium forum and platform dedicated to recognizing industry excellence, awarded Time To Rise the coveted title of Marketing Campaign of the Year 2022 at the 13th CMO Asia Awards for Excellence. in branding and marketing at the Pan Pacific Hotel, Singapore.

Cellcard CEO Simon Perkins said the award speaks volumes about the direction the brand is taking to create differentiation and is a great reward and inspiration to the teams who have put in so much work developing and launching Cellcard. Time To Rise.

Baramey Production CEO Laura Mam said the win is an important milestone for the Baramey and Cellcard partnership, and proof of a point of what can be achieved when the music and telecom industries work together. . “We are thrilled with this great news, and it couldn’t have come at a more perfect time as we are about to write more music history by launching the first-ever artist concert tour. profitable solo in the history of modern Cambodian music with the two new ones from Vannda. hour ‘Skull Tour Concert Experience’. The tour is sponsored by Hanuman Beverages and co-sponsored by Cellcard. We couldn’t be more proud to have the best and most progressive sponsors in town to create more music history and continue to promote the Time to Rise message to Cambodians around the world.

As part of the Time To Rise campaign, Cellcard is the gold sponsor of the Skull2 concert tour in five provinces, starting with Battambang on August 20, 2022. An ongoing promotion is offering customers and fans a chance to win tickets concerts, autographed airpods by VannDa 3 and a host of other Time To Rise products with every new subscription to the Time To Rise plan, which includes unlimited music streaming data for Spotify.

Cellcard and Baramey Productions are also collaborating exclusively on the upcoming Asean Music Showcase – a 2-day festival to be held in Singapore in September that will feature VannDa among some of the region’s most celebrated artists.

The Time to Rise product line offers packages that include unlimited Spotify streaming data, an additional data allowance, calls and texts, and a one-year balance carryover. The range consists of 2 SKUs; 4,000 Riels plan with 5 GB, 500 online calls and 500 online SMS for seven days, and 24,000 Riels plan with 40 GB, 4,000 online calls and 4,000 online SMS for 35 days. The product is available as a subscription for those who already have a Cellcard SIM card, and as a SIM pack with exclusive Time To Rise and Vannda products for the top SIM SKU kit, which includes a fabric mask, sticker and a limited edition VannDa photo card. quantities.

Time To Rise SIM packs with the 4,000 Riels plan are available at all retailers nationwide. Meanwhile, Time To Rise SIM packs with the 24,000 Riels plan and Time To Rise merchandise are exclusively available at all Cellcard stores, convenience stores, and delivery apps like Nham24, SmileShop, WingMall, among others.

For more information on Time To Rise plans, visit www.cellcard.com.kh or Cellcard’s Facebook page.