Classic Travel celebrates successful marketing campaign with Singapore Tourism Board – Adaderana Biz
Sri Lanka’s leading travel solutions provider, Classic Travel, is proud to announce the successful completion of a three-month integrated digital marketing campaign conducted in conjunction with the Singapore Tourism Board (STB). Classic Travel is the only Sri Lankan travel agent to collaborate with STB on a marketing effort.
The collaborative partnership with STB was formed to promote tourism with attractively priced vacation products aimed at encouraging Singapore as a safe travel destination. This is part of Classic Travel’s ongoing efforts to reinvigorate the tourism recovery. Offering in-depth Singapore destination information, Classic Travel has worked closely with STB to help align marketing efforts to optimize Singapore tourism with exclusive itineraries curated especially for the Sri Lankan traveller, including the creating Singapore quarantine-free travel engagement and awareness under Sri Lanka-Singapore Vaccinated Travel Lane (VTL) for fully immunized travelers from Sri Lanka.
Commenting on this partnership, Shiham Imamudeen, CEO of Classic Travel, said, “We are extremely pleased to have partnered with the Singapore Tourism Board to strengthen all ongoing efforts to revive the tourism and travel industry. . Singapore, with its high-end facilities and unique tourist offerings, has always been a sought-after destination for Sri Lankans. As one of Sri Lanka’s long-standing travel agencies, Classic Travel is proud to be the first and only travel agency in Sri Lanka to partner with STB on a marketing campaign to promote and position Singapore as a must-visit destination for Sri Lankan travellers.
A central element of Classic Travel’s marketing campaign was to generate activities to inspire, engage and promote Singapore as an attractive tourist destination. Classic Travel’s marketing strategy included featuring the destination Singapore as a spotlight on its website homepage with comprehensive Singapore news and updates and special promotions. Another element of the travel team’s work was to promote Singapore as a multi-faceted destination of choice and Classic Travel engaged in a strong information campaign to educate Sri Lankan travelers through various mediums, including blogs highlighting Singapore’s top picks, travel tips and guides, games and contests, user-generated content via Tik Tok and Instagram as well as several influencer campaigns.
“It has been an incredibly unique experience to strategize for this campaign. We have worked closely with our digital partner for this campaign Arona Digital and the STB team in planning and executing our efforts. Thanks to a series of curated content, our campaign enabled Sri Lankan travelers to experience the vibrant and dynamic city of Singapore from afar.With the creation of the landing page and several rewarding giveaways, the campaign successfully concluded with more of a million audience, over 3.5 million impressions, over 100 requests and several conversions in progress. This success is a testament to how good planning, strategy and careful execution can be the most rewarding shares Zafrana Nafees, Head of Marketing, Classic Travel on the campaign’s achievements.
“We applaud Classic Travel for their foresight and proactiveness in rolling out a successful campaign even when travel restrictions were not as conducive at the start of 2022. The campaign was well planned ahead of several incremental measures to facilitate recovery safe journeys by further simplifying diet testing for travelers on VTL. As of April 1, 2022, vaccinated travelers from Sri Lanka can board any flight to Singapore and no longer need to request entry clearance via the vaccinated travel pass. Apart from mandatory PCR or professionally admitted ART to be taken within 2 days before departure from Sri Lanka, no other tests are required after arrival in Singapore. These are optimistic steps to welcome travelers back to Singapore,” said Mr. Raymond Lim, Regional Director for India and South Asia, Singapore Tourism Board.
