Classic Travel completes marketing campaign with Singapore Tourism Board – Other
Leading travel solutions provider in Sri Lanka, Classic Travel, proudly announced the successful completion of a three-month integrated digital marketing campaign conducted in conjunction with the Singapore Tourism Board (STB).
Classic Travel is the only Sri Lankan travel agent to collaborate with the STB on a marketing effort.
The collaborative partnership with the STB was formed to promote tourism with attractively priced vacation products aimed at encouraging Singapore as a safe travel destination. This is part of Classic Travel’s ongoing efforts to reinvigorate the tourism recovery. Offering in-depth Singapore destination information, Classic Travel has worked closely with the STB to help align marketing efforts to optimize tourism in Singapore, with exclusive itineraries curated especially for the Sri Lankan traveller, including including creating engagement and awareness of the Singapore quarantine. travel under Sri Lanka-Singapore Vaccinated Travel Lane (VTL) for fully immunized travelers from Sri Lanka.
Commenting on the partnership, Classic Travel CEO Shiham Imamudeen said, “We are extremely pleased to have partnered with STB to strengthen all ongoing efforts to revive the tourism and travel industry once again. Singapore, with its top-notch facilities and unique tourist offerings, has always been a sought-after destination for Sri Lankans. As one of Sri Lanka’s long-standing travel agencies, Classic Travel is proud to be the first and only travel agency in Sri Lanka to partner with STB on a marketing campaign to promote and position Singapore as a must-visit destination for Sri Lankan travellers. ”
A central element of Classic Travel’s marketing campaign was to generate activities to inspire, engage and promote Singapore as an attractive tourist destination. Classic Travel’s marketing strategy included highlighting Singapore as a destination on its website homepage, with comprehensive Singapore news and updates and special promotions. Another element of the travel team’s work was to promote Singapore as a multi-faceted destination of choice and Classic Travel engaged in a strong information campaign to educate Sri Lankan travelers through various mediums, which included blogs highlighting Singapore’s top picks, travel tips and guides, games and contests, user-generated content via Tik Tok and Instagram as well as several influencer campaigns.
“It has been an incredibly unique experience to strategize for this campaign. We have worked closely with our digital partner for this campaign Arona Digital and the STB team in planning and executing our efforts. Thanks to a series of curated content, our campaign enabled Sri Lankan travelers to experience the vibrant and dynamic city of Singapore from afar.With the creation of the landing page and several rewarding giveaways, the campaign successfully concluded with more of a million audience, over 3.5 million impressions, over 100 requests and several conversions in progress. This success is a testament to how good planning, strategy and careful execution can be the most rewarding said Zafrana Nafees, Head of Marketing at Classic Travel, of the campaign’s achievements.
“We commend Classic Travel for their foresight and proactiveness in rolling out a successful campaign, even when travel restrictions were not as conducive in early 2022. The campaign was well timed ahead of several incremental measures to facilitate the safe resumption of travel by further simplifying testing regimes for travelers on VTL. As of April 1, 2022, vaccinated travelers from Sri Lanka can board any flight to Singapore and no longer need to request entry clearance via the vaccinated travel pass. Other than the mandatory PCR or professionally admitted ART to be taken within two days before departure from Sri Lanka, no other tests are required after arrival in Singapore. These are optimistic steps to welcome travelers back to Singapore,” said Raymond Lim, STB Regional Director for India and South Asia.
