CMTC Helps Apparel Accessories Manufacturer Increase Sales With Strategic Marketing Plan
TORRANCE, Calif.–(BUSINESS WIRE)–California Manufacturing Technology Consulting® (CMTC) has engaged with Allett Wallets to develop a comprehensive marketing strategy to help the company sell new products and drive more sales.
Allett Wallets was founded in 1995 and is a family business. For the past 26 years, Allett has manufactured and sold the world’s thinnest wallets. Last year, Allett expanded its product line to also include store masks.
Allett’s owners viewed 2020 as a critical time in the company’s future growth strategy. A key part of this strategy was an end-to-end overhaul of their marketing efforts. In February 2020, as they began to partner with CMTC to help achieve these goals, the COVID-19 pandemic hit. Allett management has decided to quickly redirect part of its operations to help the local community by manufacturing and making available reusable masks for adults and children. Their marketing plan had to adjust accordingly.
Over a period of four months, CMTC partnered with Allett to develop a comprehensive marketing strategy and tactical plan. Components included a website audit and redesign, content strategy and development, and a strong email marketing campaign. CMTC consultants provided art direction, digital asset creation, writing and video production.
As a result, Allett was fully prepared to move quickly to introduce, market and sell new products. Marketing strategies attracted local media attention, which resulted in increased sales. In the first four months, Allett was able to hire a temporary team of 15 people. They began working with 12 new local contractors and purchased materials and services from 13 other new vendors in Southern California. Additionally, Allett was able to hire a new full-time employee.
Allett estimates an increase in sales of $6.5 million over a 12-month period, enabling investments of $22,400 in new products and processes and $5,000 in plant and equipment improvements. Additionally, Allett has allocated an additional $2,000 for employee learning and development.
Allett President Bridget Muscat said of the experience, “Our decision to work with CMTC was a critical part of our success in 2020 – our most profitable year in 26 years of business.”
For more information about CMTC Business Services, contact Rachel Miller at rmiller@cmtc.com or 310-984-0096.
About California Manufacturing Technology Consulting® (CMTC)
Founded in 1992, California Manufacturing Technology Consulting® (CMTC) is a private, nonprofit organization that provides technical assistance, workforce development, and consulting services to small and medium-sized businesses in the state of California. CMTC operates under a number of cooperative agreements with the federal and state governments, the most significant of which is with the Hollings Manufacturing Extension Partnership (MEP) of the National Institute of Standards and Technology ( NIST) from the California Department of Commerce. .
