COLUMBUS® Artisan Meatmakers Launch Bold New Integrated Marketing Campaign Featuring Easy Deli Builds That Wow
“Like that.” shows consumers how they can use Columbus® branded products to create charcuterie boards and appetizers with ease and confidence. As consumers redefine what value means to them and prioritize premium items, deli meats offer accessible indulgence. The campaign offers inspiration through easy deli builds that deliver elevated experiences.
Many of the flavor combinations featured are part of the new Perfect Charcuterie Bite by Columbus—distinctive, forward-thinking charcuterie that makes this legendary cuisine more accessible and delicious than ever. Perfect Charcuterie Bite is the company’s way of taking this beloved culinary art form to bold new places. For consumers, it’s a way to easily create irresistible taste sensations.
“Each bite of perfect charcuterie takes you on a journey of delicious flavor combinations with salumi as the star,” said Evan Inada, director of charcuterie at Columbus. “We kept our builds simple but elevated, allowing everyone to have fun. Food has the power to transport you to a different time and place, so we name every bite and share its story to help our consumers connect with deli meats on a new, experiential and even emotional level.
The “like that”. The campaign, from Minneapolis-based food marketing agency JT Mega, uses multiple digital channels to showcase deli pairings, including visual demonstrations for preparation. Charcuterie fits effortlessly into the lives of consumers in countless ways as it enables moments of connection. It is ideal for sharing with loved ones at home and is a crowd pleaser at gatherings and parties. However it is tasted, it is with delight.
“The message of ‘Like this.’ is one of enthusiasm – with Columbus® branded products, anyone can create unforgettable moments on a charcuterie board,” says Muriel Bartelme Kreske, Executive Creative Director/Partner of JT Mega. “Our creation disrupts a space that used to intimidate consumers. These products are high-end, beautiful and exciting, but also accessible. And we inspire consumers to feel the same.
