Connecticut marketing campaign hopes to boost winter tourism | Connecticut News
HARTFORD, Conn. (AP) — The Connecticut Office of Tourism announced Monday that the state is launching a million-dollar winter tourism marketing campaign designed to help the industry, which has been hit hard for the pandemic.
New ‘The State I’m In’ campaign is designed to attract both out-of-state and out-of-state visitors to attractions such as ski hills as well as hotels, restaurants and other tourism-related businesses .
“Tourism is at its best when we reach a diverse group of audiences and help instill a sense of curiosity and innovation about a destination,” said Noelle Stevenson, director of the Connecticut Office of Tourism. “The State I’m In campaign speaks to the vibrancy, energy and edginess of Connecticut’s tourism offerings. We’re confident this campaign will not only inspire residents and visitors to explore Connecticut this winter, but it will bring a sense of novelty to everything we have to offer. »
The campaign, which will run through March 31, 2022, will include TV ads set to air during high-profile events, including the Super Bowl, Oscars, New Year’s Eve specials and the Big Basketball Tournament. East.
It will also include a social media campaign and billboards that will feature photos and captions of state residents, including celebrities and visitors.
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“This new winter tourism campaign shows how vibrant, diverse and inclusive Connecticut is today,” Governor Ned Lamont said. “Not only will this help bring new visitors to Connecticut, but it will also generate revenue for our many amazing restaurants, hotels, attractions and all kinds of local businesses across the state.”
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