Dainik Bhaskar Brand Marketing Campaign for Digital Business Application Awareness

DB Corp Limited (DBCL), India’s largest print media company and home to flagship newspapers – Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, as well as MY FM, Tier-II’s main radio network and Tier-III, is launching a brand marketing campaign for the digital business app on March 9, 2022.

This campaign aims to increase brand awareness and downloads of its Dainik Bhaskar (Hindi) and Divya Bhaskar (Gujarati) mobile apps.

During the launch event of this campaign, Sudhir Agarwal, MD, Dainik Bhaskar said “The slogan of the campaign is ‘Sach, Kareeb se Dikhta Hai’ which highlights the core offerings of Dainik Bhaskar – High Journalism quality and trust with a strong focus on local and in-depth news”.

Mr. Pankaj Tripathi, an acclaimed Filmy actor who is universally popular across the country, and especially in Dainik Bhaskar’s main target markets, with a very strong connection to our “Local” and “Trust” brand values ​​is the campaign brand ambassador. Dainik Bhaskar owns and operates the #1 Hindi and #1 Gujarati news apps in India with the fastest growing, highest engagement and retention in the News category over the past 2 years – and with this campaign, he plans to further amplify his growth .

Shares of DBCorp Limited last traded in BSE at Rs. 84.20 from the previous close of Rs. 83.35. The total number of shares traded during the day was 11,887 in over 612 trades.

The stock hit an intraday high of Rs. 84.90 and an intraday low of 82.95. Net turnover during the day was Rs. 997066.00.

Source: Stock market bulls

Key words

DB Corp
INE950I01011
BrandMarketingCampaign
DigitalBusinessApp
MYFM