Daviess County launches first phase of unified marketing plan to capture new economic, business and visitor development opportunities
Daviess County Launches New Unified Marketing Brand to Attract New Business and Workforce
This new unified approach and content will help better tell the story of Daviess County and share what our community has to offer.
WASHINGTON, Indiana (PRWEB)
March 31, 2022
Sporting new logos, content and on-site video segments, the Daviess County Economic Development Corporation, Chamber of Commerce and Visitors Bureau launched the first phase of a unified marketing and information campaign in March. New websites for the three county organizations and a unified brand and website – We Are Daviess County – are now live.
“All three entities have long had an online presence, but this new unified approach and content will help better tell the story of Daviess County and share what our community has to offer,” said Bryant Niehoff, director executive of the Daviess County Economic Development Corporation.
The rebranding and development project involved business and community leaders and stakeholders from across the county.
The new strategic marketing effort included the development of a fourth website, located online at https://wearedaviesscounty.com/. The website features an original video production where local professionals and residents share their stories about why they live and work in Daviess County.
“The ‘We Are Daviess County’ outreach provides an overarching brand that captures the great resources, assets and people we have here in our community,” Niehoff said. “Each of our organizational websites is targeted to the charge of that specific organization: economic development and community growth, connecting with our business community, and expanding our growing tourism sector.”
“Together, this collaborative approach provides different dimensions of the county and explains why people will benefit from relocating here, starting a business, or just visiting,” he continued.
Niehoff added that the launch of the four websites launches a new strategic effort to promote the county on multiple levels through a unified approach. “All of the new logos follow a unified theme that first started with the economic development logo, bringing our brand together more visually,” he said. “Daviess County’s economy and development activity continue to grow at a healthy pace, and we want to tell our story holistically as we add new market-rate housing and other key developments.”
Telling the county’s big story can build understanding and appeal. “Being able to showcase our three organizations committed to reaching people in collaboration will help bring this county to a new level,” said Joe Morris, executive director of the Daviess County Chamber of Commerce and County Visitors Bureau. by Daviess. “Economic development is our marketing, positioning and negotiation arm; the chamber works in customer service and advocacy to ensure our businesses have what they need, and the visitors bureau works to attract tourism dollars and allow people to discover Daviess County – the three new websites and unified marketing approach will help improve this.
“Daviess County is one of Indiana’s ‘best kept secrets’ and we want people to understand and know more about the positive diversity we have in our communities and workforce, as well than on our excellent equipment,” continued Morris. “As businesses and individuals seek more information about Daviess County, we now have new online assets to explain the ‘why’ for further exploration and engagement.”
The three websites now launched at https://developdaviess.com/, https://discoverdaviess.com/ and https://visitdaviesscounty.com/ will continue to be developed with content, videos and other online resources additional. Additional marketing efforts to reach specific segments for relocation and retention are currently being planned.
The original music videos on all websites feature the high-quality work of Washington expat Blaine Fuhs, a Daviess County native who runs an award-winning Los Angeles-based video company.
“We were fortunate to have Blaine engaged in this project, both to bring his superb talent to our outreach and also for the fact that he knows Daviess County and its assets inside and out,” said Niehoff.
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About Daviess County Economic Development Corporation
As a county-wide private/public economic development partnership, the Daviess County Economic Development Corporation (DCEDC) works to lay the foundation for a better future in communities across Daviess County, IA. Indiana. The founding organization of WestGate @ Crane Technology Park, the DCEDC’s mission is to improve the standard of living in Daviess County by broadening and diversifying the economic base, promoting quality employment opportunities and improving overall quality of the place. For more information, please visit https://developdaviess.com/
About Daviess County Chamber of Commerce
The Daviess County Chamber of Commerce sees its role as both a catalyst for business and community growth and a nexus connecting key stakeholders in constructive collaboration. We view our efforts as essential to a vibrant business climate and a high quality of life supported by consistent community support. The Daviess County Chamber of Commerce seeks to strengthen and diversify the regional economy, raise the county’s standard of living, improve the quality of life, and foster the growth and success of local businesses. For more information, visit https://discoverdaviess.com/
About the Daviess County Visitors Bureau
The Daviess County Visitors Bureau seeks to attract visitors to sample and enjoy the many amenities available in the county, including excellent golf, outdoor activities, history, water sports, camping and more. The Bureau works collaboratively with state, regional and other tourism and destination groups, including the Indiana Highlands, to deliver excellent experiences. For more information, please visit https://visitdaviesscounty.com/
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