Did the bad marketing campaign affect the prospects of Aamir Khan-star Laal Singh Chaddha? Business and industry experts share their views: Bollywood News
Aamir Khan’s star Laal Singh Chaddha hit theaters on August 11 with high expectations. Unfortunately, it fell through due to bad word of mouth. What shocked the industry was when it took a paltry start of Rs. 11.70 crores. This raised questions as to whether the film’s marketing campaign had failed to excite audiences.
Did the bad marketing campaign affect the prospects of Aamir Khan-star Laal Singh Chaddha? Trade and industry experts share their insights
A marketing expert from a reputable production house commented on the condition of anonymity: “I think two things had an impact on the film. First, there was an overconfidence and this led to a lack of planning for a campaign. Second, they just thought the star value would help them earn a lot of box office moolah and navigate rather than invest time and energy into building the concept of the film.
He added, “The film industry should realize that this is no longer a fair weather scenario. People are making and promoting movies like it’s 2018. Audiences have changed and their rage, their anger – everything has changed. You have to approach it. You can’t be in denial pretending that’Mujhe kuch Trade waale bowl rahe movie hai ki meri Rs. 20 crore pe khulegi‘. You need to have your ears to the ground and face reality. You can’t believe you are immune. Somehow, that’s what they thought. Akshay Kumar, Tiger Shroff, Ranveer Singh, Ranbir Kapoor, etc., everyone struggled at the box office. Aap kisi alag mitti se toh nahi bane ho.”
Business analyst Atul Mohan agreed: “The marketing was not up to par. But when the film is such, what can they do? When content is exciting, everything around it becomes exciting too. To look at liger for example. dum hai trailer me. So even the marketing people are doing their best.
He added: “Marketing (for LSC) has been thank you. No announcement was made in the newspapers. Do they really think the people of Jabalpur go to social media to promote themselves Laal Singh Chaddha? In these places, newspaper ads still do the trick. Also, in cinemas, your posters or standees should be put up. These traditional marketing methods work. pehle ke producer genius it’s you. They would send banners, posters, photo cards, etc. in cinemas 2 to 3 months in advance.
When asked if the makers didn’t do everything because of superstar Aamir Khan’s association with the film, he replied: What if it was Aamir Khan? Everyone needs marketing. Our Prime Minister, Narendra Modi, is also aggressively marketing himself.
Atul Mohan also remarked, “With each film, Aamir Khan set a benchmark in terms of marketing trend. It was missing here.
He recalled a time when multiplex staff members were given the ‘Ghajini haircut’ when Shah Rukh Khan-starred Rab Ne Bana Di Jodi (2008) hit theaters two weeks before the release of Ghajini (2008) During 3 idiots (2009), he wandered many places in disguise. These two aspects made headlines and added to the hype of his film.
Atul Mohan also blamed Viacom studios18, “Even the marketing of their latest film, Shabaash Mithu, was poor. There should be awareness around your product.
Trade veteran Taran Adarsh meanwhile said: “The marketing could have been more aggressive, as Aamir Khan always believed, in the past. However, the content was slightly understated.” He disagreed that the film failed to open due to the marketing aspect, “It all comes down to the content. Word of mouth se badhkar kuch nahi hota. The quality of the trailer also plays a crucial role.
Finally, Girish Johar, Producer and Film Industry Analyst, said, “Having seen the content, I can’t see any other way it could have been marketed. The music was fantastic. It was one of the pillars of the film. You like it once you see the movie because you relate better to the context of the movie.
He continued, “That’s what Aamir did. First he released the music. Then it came with the clips from the movie followed by the trailer. Therefore, I don’t think he could have marketed the film any other way. What he shouldn’t have done was let the boycott affect his film. Akshay Kumar played very smartly in this context.
Girish Johar also clarified that “the film Agar acchi hoti, toh yeh sab se kuch fark nahi padta.” He concluded by saying, “It’s very easy in hindsight to discuss these things. But in my experience, I believe that if the content clicks, nothing else matters. Watch how Karthikeya 2 tendency.
Read also : Ekta Kapoor backs Aamir Khan after Laal Singh Chaddha debacle; says: “All Bollywood Khans, especially Aamir Khan, are legends”
More pages: Laal Singh Chaddha Box Office Collection, Laal Singh Chaddha Movie Review
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