EVERYTHING YOU NEAT. launches its first marketing campaign
Refillable – Ultimate Face Cream by ALL YOU NEAT.
Ultimate face cream by ALL YOU NEAT.
In May, the brand launches its first-ever multi-part campaign, synchronized with its expansion into new markets like Japan in July and Hong Kong in September.
—Enrico Scharrenberg
BERLIN, GERMANY, April 28, 2022 /EINPresswire.com/ — German luxury skincare brand ALL YOU NEAT. launched a few years ago with a single refillable facial product for men. It is now sold in several European countries through retailers such as Zalando, Nocibé and Douglas. The manufacturer, the GERMANBEAUTYLAB, announces that the product is now also available to consumers in the United States.
In May, the brand launches its first-ever multi-part campaign, synchronized with its expansion into new markets like Japan in July and Hong Kong in September. The first part is a digital campaign with the slogan “ALL YOU NEAT. That’s all you need. Dedicated to the Ultimate Face Cream, which was introduced to the US market just recently and will be available worldwide on September 15. The second part, which will begin in November, will focus on the entire product line, while a campaign in the fall will likely focus on newly introduced products complementing the Ultimate Face Cream, said Enrico Scharrenberg, head of of the GERMANBEAUTYLAB development. Products will range from $30 to $235.
GERMANBEAUTYLAB, the company behind the brand, formulated the Ultimate Face Cream based on more than 10 years of research in the field of skin regeneration. Their team has developed the only cream for men – regardless of ethnicity, background and skin type.
“What we’ve found is that when it comes to premium skincare, someone has to understand why they need it. And what we know for sure is that skincare routines like those used by women are terribly stressful for men,” said Robert Scharrenberg, co-founder of GERMANBEAUTYLAB.
“With ALL YOU NEAT., no other facial skincare products are needed. The Ultimate One Face Cream is enough for the eyes and face and is literally a 10-second facial with a serum, moisturizer and eye cream, all in one bottle.
Globally, premium face creams and firming products are gaining popularity.
Similar German brands, like QMS Medicosmetics and Dr. Barbara Sturm, were also founded by doctors and quickly launched products and expanded into new markets.
So far, ALL YOU NEAT. solidified its position in the market with the launch of an automatic subscription renewal for its face cream refill, and it has been taking advantage of Instagram’s store capabilities since 2021. In the second half of 2022, the brand also plans to reinvest up to 5% of its overall sales in a sampling program, Scharrenberg said.
“I think that science-based brands are the future,” he said. “There’s a lot of marketing involved in the beauty business, but when you have the authenticity and purity of science in skincare, it really matters.”
ALL YOU NEAT Ultimate Face Cream. is currently available in the United States for $180 (tax included) and can be ordered from the website at allyouneat.com. Shipping to the United States is additional. First orders of Ultimate Face Cream will receive a 20% welcome discount. No code needed, $36 will be automatically deducted at checkout.
EVERYTHING YOU NEAT. is shipped worldwide. To find out more, visit allyouneat.com and follow the brand on Instagram @allyouneat and Facebook @youneatit.
Enrico Scharrenberg
GBL
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10 sec. men’s skin care routine – Surprisingly, that’s all you need!
