Fall 2022 Marketing Campaign Announcement
Fall is near, and with it comes ABA’s holiday shopping campaign: Good books come to those who buy early! With ongoing domestic supply chain issues, it’s even more imperative than in the last two years to communicate to your customers to buy early and buy locally. Whether it’s buying pre-orders for this season’s most anticipated releases or browsing your store shelves, buying early for your customers means avoiding out-of-stock books!
Created by ABA, the first campaign marketing elements are now available, including in-store displays and featured messaging for newsletters and social media. Additional resources will be released on an ongoing basis through October, including videos, printables, how-to articles, and other graphics.
We’ve also introduced an independent bookstore cat mascot that needs a name! Submit your suggestions for a gender-neutral name by Wednesday, August 31, to be used throughout the year to promote independent bookstores. A poll to vote on the final name will take place in the future BY THE WAY publish!
If you haven’t started creating and implementing your fall marketing plan, check out this resource Holiday Marketing Campaign Planning Guide with some questions to consider when you start thinking about your fall marketing plans. upcoming holiday season.
While these assets provide a consistent brand to independent bookstores, booksellers can customize the message to suit their respective store needs. In addition to using these graphics, booksellers should also explain purchasing options (such as in-person, online, or curbside pickup) and COVID-19 policies to customers.
Visit the Marketing Assets page on BookWeb.org now to download these new designs.
