GURU Organic Energy Launches Bold, Bravely Real and Largest National Marketing Campaign Yet
The Canadian energy drink brand focuses on good energy for everyday life
GURU Organic Energy
GURU Organic Energy
GURU Organic Energy
MONTREAL, June 13, 2022 (GLOBE NEWSWIRE) — GURU Organic Energy Corp. (TSX:GURU) (“GURU“or the”Company), Canada’s leading organic energy drink brand, announces the launch of its most ambitious marketing campaign to date. Fully integrated, GURU’s 360-degree campaign aims to build brand awareness among consumers and increase its footprint in key Canadian markets. The campaign emphasizes the bold and authentic values of GURU and its key attributes, including its natural plant-based ingredients, which are the perfect source of Good energy for everyday life.
Deployed from mid-June, the Good energy for everyday life campaign was developed through an extensive research process and numerous focus groups. The results revealed a highly progressive consumer base that surpasses stereotypical category cues associated with energy drinks, and shared values revolving around the notion of Good.
“As GURU continues to get to know its Canadian customer base better, we want our radically inclusive values and unique brand philosophy to resonate in everything we do. That’s why we opted for a bold and courageously REAL campaign that connects us to our diverse consumer base, coast to coast,” said Carl Goyette, President and CEO of GURU. “As the ultimate source of good energy for everyday life, we will continue to set ourselves apart through genuine engagement with our target audiences. We are confident that we will be able to deliver on our brand promise by carving out our own space and by continuing to differentiate ourselves in a competitive market dominated by traditional brands; this is at the heart of our growth strategy,” he added.
Rolling out gradually over the summer months, this comprehensive, omnichannel campaign will include brand ambassador partnerships, out-of-home, digital and e-commerce content, influencer campaigns, in-store activations, and support its summer sponsorship strategy announced earlier this season that GURU is set to power some of the summer’s most anticipated events across Canada.
Keep an eye out for actives that will feature bold statements emphasizing the authenticity of the brand and its consumers, positioning GURU as the category differentiator and with its natural, plant-based ingredients front and center. This is in addition to television segments as part of his recently announced partnership with CTV’s THE AMAZING RACE CANADA.
About GURU Products
All GURU energy drinks are plant-based, rich in natural caffeine, with no artificial sweeteners, artificial colors or flavors, and no preservatives. Plus, all the drinks are organic, vegan, and gluten-free — and the best thing is they taste amazing.
About GURU
GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company that started in 1999, when it launched the world’s first natural, plant-based energy drink. The Company markets organic energy drinks in Canada and the United States through a distribution network estimated at more than 25,000 points of sale and through guruenergy.com and Amazon. GURU has built an inspiring brand with a clear list of organic, plant-based ingredients. Its drinks provide consumers with good energy that never comes at the expense of their health. The Company is committed to achieving its mission of cleaning up the energy drink industry in Canada and the United States. For more information, visit www.guruenergy.com or follow us @guruenergydrink on Instagram and @guruenergy on Facebook.
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Forward-looking statements
This press release contains “forward-looking statements” within the meaning of applicable Canadian securities laws. These forward-looking statements include, but are not limited to, information regarding our goals and strategies to achieve those goals, as well as information regarding our beliefs, plans, expectations, anticipations, estimates and intentions. Forward-looking statements are generally identified by the use of words such as “may”, “should”, “should”, “could”, “expect”, “intend”, “estimate”, ” anticipate”, “plan”, “expect”, “believe” or “continue”, although not all forward-looking statements contain these words. Forward-looking statements are provided for the purpose of assisting the reader in understanding the Company and its business, operations, prospects and risks at any given time in the context of possible historical and future developments, and the reader is therefore cautioned that such information may not be suitable for other purposes. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those disclosed or under -understood by these forward-looking statements. These risks and uncertainties include the following, which are described in more detail under the heading “Risk Factors” of the Company’s Annual Information Form for the year ended October 31, 2021, available on SEDAR at www.sedar .com: growth management; reliance on key personnel; changes in consumer preferences; significant changes in government regulations; criticism of energy drink products and/or the energy drink market; economic downturn and continued uncertainty in financial markets and other adverse changes in general economic or political conditions, as well as the COVID-19 pandemic or other major macroeconomic phenomena; global or regional catastrophic events; fluctuations in foreign currency exchange rates; net revenues derived entirely from energy drinks; increased competition; relationships with co-packers and distributors and/or their ability to manufacture and/or distribute GURU’s products; relationships with existing customers; the changing retail landscape; cost increases and/or shortages of raw materials and/or ingredients and/or fuel and/or co-packing costs; the inability to accurately estimate demand for its products; history of negative cash flow and no guarantee of continued profitability or positive EBITDA; intellectual property rights; maintaining brand image or product quality; retention of full-time senior management; climate change; dispute; Informatic Systems; fluctuation in quarterly operating results; risks associated with the PepsiCo distribution agreement; no guarantee of continued profitability or positive EBITDA; and conflicts of interest. Certain assumptions have been made in preparing the forward-looking statements regarding the availability of capital resources, business performance, market conditions and consumer demand. Accordingly, all forward-looking statements contained herein are qualified by the foregoing cautionary statements, and there can be no assurance that the results or developments anticipated by us will be realized or, even if substantially realized, that they will have the expected consequences. or effects on our business, financial condition or results of operations. Unless otherwise stated or the context indicates otherwise, the forward-looking statements contained herein are provided as of the date hereof, and we undertake no obligation to update or modify any such forward-looking statements, whether as a result of new information, future events or otherwise. , except as required by applicable law.
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