GURU Organic Energy Launches National “Back to Reality” Marketing Campaign

The third national campaign for 2022 aims to increase awareness of the GURU brand in major urban centers across Canada over a six-week period.
Partnership for a fifth consecutive year withDouble occupationthe most watched reality show in Quebec.

MONTREAL, Sept. 07, 2022 (GLOBE NEWSWIRE) — GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand, is pleased to announce the launch of its “National Back to Reality Marketing Campaign, aimed at highlighting the benefits energizers and the natural functional qualities of GURU, whether for work, school, sports or simply everyday life.

“Our Back to Reality campaign will focus on reaching out to people who need Good Energy as September approaches, as well as work, college, everyday reality and weekend fun,” said Carl Goyette, President and CEO of GURU. . “For this third national marketing campaign of 2022, we will focus our efforts primarily on major urban centers, where results from our previous Good Energy for the Everyday campaign showed the largest increases in consumer purchases, and we will continue to target our products progressive, health conscious consumer base.

“We are also thrilled to be part of Occupation Double again, the most watched reality show in Quebec and one of our best media partners over the years. This year will be even more eventful for the competitors and the public since it will be shot on the charming island of Martinique. We strongly believe that these latest omnichannel marketing initiatives will solidify our brand awareness across Canada and continue to create a solid foundation for our growth ambitions,” added Mr. Goyette.

Back to reality in major cities and university campuses across Canada

This national campaign, which follows GURU’s Good Energy for the Everyday summer campaign, will consist primarily of digital and outdoor content, influencer campaigns and in-store activations over a six-week period in major urban centers. of Montreal, Toronto, Calgary and Vancouver. Additionally, just like last year, GURU will be on college campuses to kick off the school year with brand ambassadors, sampling programs, social media contests and unique activations at 25 universities across the Canada.

Double occupancy Martinique

For the fifth consecutive year, GURU will be featured on the reality show Occupation Double, starting September 11. This year, for the first time, the show will be broadcast from the Caribbean island of Martinique. GURU Energy Drinks will be offered to contestants and featured throughout the show, including five GURU Adventures for Contestants focusing on the full line of GURU Energy Drinks. Additionally, GURU will be running contests for the show’s audience to win daily prizes, including a full year’s supply of GURU and a GURU refrigerator for lucky winners. The multi-year partnership with Occupation Double has proven to be very effective in increasing awareness of the GURU brand across Quebec.

About GURU Products

All GURU energy drinks are plant-based, rich in natural caffeine, with no artificial sweeteners, artificial colors or flavors, and no preservatives. Plus, all the drinks are organic, vegan, and gluten-free — and the best thing is they taste amazing.

About GURU

GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company that started in 1999, when it launched the world’s first natural, plant-based energy drink. The Company markets organic energy drinks in Canada and the United States through a distribution network estimated at more than 25,000 points of sale and through guruenergy.com and Amazon. GURU has built an inspiring brand with a clear list of organic, plant-based ingredients. Its drinks provide consumers with good energy that never comes at the expense of their health. The Company is committed to achieving its mission of cleaning up the energy drink industry in Canada and the United States. For more information, visit www.guruenergy.com or follow us @guruenergydrink on Instagram and @guruenergy on Facebook.

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Forward-looking statements

This press release contains “forward-looking statements” within the meaning of applicable Canadian securities laws. These forward-looking statements include, but are not limited to, information regarding our goals and strategies to achieve those goals, as well as information regarding our beliefs, plans, expectations, anticipations, estimates and intentions. Forward-looking statements are generally identified by the use of words such as “may”, “should”, “should”, “could”, “expect”, “intend”, “estimate”, ” anticipate”, “plan”, “expect”, “believe” or “continue”, although not all forward-looking statements contain these words. Forward-looking statements are provided for the purpose of assisting the reader in understanding the Company and its business, operations, prospects and risks at any given time in the context of possible historical and future developments, and the reader is therefore cautioned that such information may not be suitable for other purposes. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those disclosed or under -understood by these forward-looking statements. These risks and uncertainties include the following, which are described in more detail under the heading “Risk Factors” in the Company’s Annual Information Form for the year ended October 31, 2021, available on SEDAR at www.sedar.com: growth management; reliance on key personnel; changes in consumer preferences; significant changes in government regulations; criticism of energy drink products and/or the energy drink market; economic downturn and continued uncertainty in financial markets and other adverse changes in general economic or political conditions, as well as the COVID-19 pandemic or other major macroeconomic events; global or regional catastrophic events; fluctuations in foreign currency exchange rates; net revenues derived entirely from energy drinks; increased competition; relationships with co-packers and distributors and/or their ability to manufacture and/or distribute GURU’s products; relationships with existing customers; the changing retail landscape; cost increases and/or shortages of raw materials and/or ingredients and/or fuel and/or co-packing costs; the inability to accurately estimate demand for its products; history of negative cash flow and no guarantee of continued profitability or positive EBITDA; intellectual property rights; maintaining brand image or product quality; retention of full-time senior management; climate change; dispute; Informatic Systems; fluctuation in quarterly operating results; risks associated with the PepsiCo distribution agreement; no guarantee of continued profitability or positive EBITDA; and conflicts of interest. Certain assumptions have been made in preparing the forward-looking statements regarding the availability of capital resources, business performance, market conditions and consumer demand. Accordingly, all forward-looking statements contained herein are qualified by the foregoing cautionary statements, and there can be no assurance that the results or developments anticipated by us will be realized or, even if substantially realized, that they will have the expected consequences. or effects on our business, financial condition or results of operations. Unless otherwise stated or the context indicates otherwise, the forward-looking statements contained herein are made as of the date hereof, and we undertake no obligation to update or modify any such forward-looking statements, whether as a result of new information, future events or otherwise. , except as required by applicable law.

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