Gymshark Launches First American “United We Sweat” Marketing Campaign

// Gymshark Launches First Marketing Campaign in North America as Expansion Continues

// Retailer launches campaign on social media platforms Facebook, Instagram, TikTok and Snapchat as well as on TV

As it continues its expansion plans in the United States, Gymshark has launched its first targeted marketing campaign in North America.

Sportswear retailer brand director Noel Mack said Drums that the goal of the campaign was to educate American consumers on what made the brand special and less on brand awareness, which was already high.

The campaign, titled “United We Sweat,” features a number of athletes who represent Gymshark’s diverse community, while emphasizing the importance of supporting the different ways people train.

READ MORE: Gymshark to open the first permanent physical store

UFC heavyweight champion Francis Ngannou plays in the campaign alongside coach Austin Dotson and American footballer George Bamfo, swimmer Haven Shepherd, weightlifter Lya Bavoil and Black Girls Ruck. It is narrated by the author of the Running Fat Chef blog.

The retailer is launching the campaign on social media platforms Facebook, Instagram, TikTok and Snapchat as well as on television.

Gymshark opened its first North American office in 2019, followed by its first warehouse in July 2021 and now it plans to open three more warehouses over the next 12 months.

Going forward, the retailer plans to expand its marketing reach in the United States by creating “hyper-local” campaigns based on local fitness communities instead of maximum reach.

“United We Sweat” was created by strategy firm Ultra Brand Studio, which has previously worked with Nike and EA.

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