Here’s how you can have a perfect digital marketing plan

Currently, digital marketing tools such as Google Analytics allow us to track the conversion rate on each page of the website. There are also platforms such as Google AdWords and Facebook Ads that allow us to bid on sales and leads. Therefore, time and time again, the importance and value of branding is overlooked or forgotten by marketers.

Strong branding can be a powerful weapon to use in the battle against digital disruption. No number of persuasive ads or promotions can replace the effect that a well-established brand image has on the public. This is the often overlooked side of digital marketing, despite being a strategy that produces real results over months, years and decades. It forms the whole identity of any company. It’s a long, traditional, time-consuming process that makes it a numerical outlier.

Branding may not produce the instant results of a PPC campaign, but it is one of marketing’s most valuable assets. A trusted and established brand attracts new consumers in large numbers, which can propel the company to the top of the industry.

In a technology-driven age, with each passing day, the number of consumers accessing the Internet, for various reasons, is increasing rapidly. In such a scenario, leveraging digital marketing strategies and services becomes almost mandatory to reach the modern audience in the right way.

In the Indian context, there has been a huge shift in the world of advertising and marketing. Over the past decade, it has moved from analog to digital. About 34% of the Indian population uses the Internet, according to statistics presented by the World Bank.

A 2018 ICUBE report suggests that the number of Indian internet users is expected to reach around 627 million in 2019. It predicts double-digit growth from the previous estimate of 566 million in December 2018.

With such an impressive number of internet users growing across the country, any brand can strike gold with the right digital marketing.

Why digital marketing?

• It’s more profitable than traditional marketing

Most small businesses struggle with capitalization and resources. Hence, digital marketing proves to be a better and more profitable marketing channel that guarantees the delivery of results. According to a report on digital marketing spend, up to around 40% of respondents claimed to have made significant marketing savings through the use of digital marketing methods to promote their products and services.

• It is aimed at the mobile consumer

Undoubtedly, the latest trend in communication and information dissemination is the mobile Internet. This wave was caused by the rapid proliferation of tablets, smartphones and many other devices that use the Internet.

So now is the best time to launch digital consumer marketing campaigns on mobile. This paves the way for them to achieve fast and better growth as well as rapid expansion. A report by eMarketer indicates that mobile phones have moved from being alternative gadgets to personal computers and laptops. They have turned into influencers of purchasing decisions.

• It builds brand reputation

Attracting targeted traffic is the forte of digital marketing. There are different types of audiences who are ready to know more about the brand, products and/or services. They may also be interested in purchasing the offer. Once consumers have received what they promised, a better relationship will develop with the targeted audience. This allows them to become paying customers who will interact with the site regularly.

This proves beneficial for brand reputation as satisfied customers are likely to share their experience (of the brand, service or product) with others. Therefore, as expected, the stature of the brand goes viral, which opens more doors to reach larger markets and grow the business.

How digital marketing boosts your brand?

The concept of virality is rooted in the world of the Internet. It has become too big to describe in one sentence.

There is so much content on the internet today – memes, trending posts, buzz, hashtags, click-baits and more.

The main goal is to quickly spread the content across the internet world by making it shareable. The concept is the key that represents the brand online.

In the internet world, a large number of consumers will come into contact with the brand through its most shared and popular content. This makes digital marketing ground zero for finding new leads and attracting them to the business.

It may come as a surprise to some, but another key aspect of digital marketing is company profile.

It is an integral part of the brand because when making a purchasing decision, it is the content that is judged by consumers. This is especially true now, when Google features the local business profile at the top of its SERPs.

In addition, all information related to profiles, directly from Google to Facebook, is used to impact SEO and page rankings.

Based on the brand profile, customers make quick decisions. They judge based on the information and reviews connected and will see the profile more often based on what they are looking for.

Many marketers think their brand identity is the total content that has been produced and published. But, it is important to understand that marketers are actually the only ones who see all the content.

Consumers only find content available in bits and pieces on their favorite channels and base their branding decisions on them. For the brand, this means that a multi-channel and consistent approach to content is important.

It is essential that all content across all platforms have the same brand message, tones, fonts, colors, professionalism, etc. This makes it easier for the consumer to identify the brand and gives the same idea of ​​the business.

In conclusion, it is easy to understand the importance of digital marketing for any brand these days. With the help of a digital marketing expert, any business can reach the right audience. The size of the company does not matter. Whether it’s a start-up or a multinational, an aspiring entrepreneur or a seasoned businessman, digital marketing can boost your brand and drive more business.