Hoover Unveils “Love to Live in Hoover” Marketing Campaign – Shelby County Reporter
STAFF REPORTS
VACUUM – The City of Hoover recently unveiled its “Love to Live in Hoover” celebratory marketing campaign in recognition of being named the best place to live in Alabama by the financial news and commentary website, 24/7 Wall St., in the summer of 2021.
“I always thought Hoover was the best place to live in our beloved state for many, many years,” said Hoover Mayor Frank Brocato. “But to have a publication that studies cities and states judges that same sentiment – it’s an honor.”
Brocato, along with Hoover City Council Speaker John Lyda, Jefferson County Commissioner Jimmie Stephens, and Shelby County Commissioner Lindsey Allison, announced the campaign at a press conference on Friday the 17th. December.
“It really is a great day for the city of Hoover,” Stephens said of the designation. “Today didn’t happen by accident. It required past and present leadership.
Stephens said the designation was the result of hard work, cooperation, good governance and a sense of community, and added: “If you don’t have that and you work together, it’s all for naught.”
The campaign, created by Hoover-based marketing firm Content Logistix, contains several features:
- A video highlighting different sites around the city
- Interstate banners overlooking I-459 at the Lorna Road Bridge and along I-65 at the Alford Avenue exit
- Social media landing pages titled “Love to Live in Hoover” on Facebook and Instagram
- Three 8-foot hearts located at City Hall, along US 280, and along Alabama 150
- Posters and banners on streetlights will be placed throughout the city
The pinnacle of the campaign includes more than 30 3-foot hearts placed around the city in locations including Veterans Park, Moss Rock Preserve, Aldridge Gardens, Spain Park, and Hoover High Schools, Tip Top, and the Hoover Folklore Center.
Each heart contains a small caption describing the designation, and residents are encouraged to take selfies in front of the hearts and post them to a Facebook and Instagram campaign page titled “Love to Live in Hoover” using the QR code found on each heart.
The December 17 announcement ended with the release of 30 blue heart-shaped balloons and refreshments.
“It reflects the wonderful people who live here, the incredible businesses that choose to operate in our city, our amazing school district, and our dedicated city employees,” Brocato said. “As mayor, I couldn’t be more proud of who we are as Hoover. I can honestly say – I love living in Hoover.
