How to Create an Effective Marketing Plan for Your Release… – EDM.com

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Having a comprehensive marketing plan for your music is absolutely crucial to success. Contrary to some people’s beliefs, you need both a good musical product and a good plan to be successful. In this article, we’ll discuss what a marketing plan is and how you can use it to improve the results of your campaigns.

First, you need to ask yourself what you want the end result to be. Here are some options:

– More Spotify games.

– More social media followers.

– Sell more tickets for the shows you play.

– Increase engagement on social networks.

In this example, Will Smith uses his influence to help promote Jaden Smith’s remix collaboration with Nicky Jam:

Once you have identified your goals, it becomes much easier to reverse engineer your actions to achieve them. With this understanding, you will understand much better how to communicate meaningfully with your fans. After all, if the content is good, they will keep checking their social media feeds for more regular content. Also, make sure to stay organized in your marketing plan using software like PieSync and HubSpot.

During the marketing campaign, identifying your target demographic is absolutely essential. One way to do this is to check your fan page’s Facebook analytics. Here are some data points you should pay attention to:

– Age.

– Sex.

– Location.

– Times they are online.

Once you have the answers to these data points, it allows you to create an effective campaign specifically targeted around your fan base. This is because they are the primary audience that will share content with like-minded people.

Then, looking at similar campaigns from successful musicians and labels can be a great way to find inspiration to market a song. for example. NCS and Monstercat allow influencers to use their music in videos without copyright infringement notices. Due to the easy access to music, it creates viral distribution and awareness with the song. Using this principle, you can email 500-1000 influencers offering your music for free in exchange for simply tagging your Instagram profile (or whatever platform they’re on). This allows your audience to grow and more people to hear the track.

So let’s say you now have a basic idea of ​​what you want to accomplish with your song. As an example, let’s say you want 5 blog features and 100,000 Spotify plays in a month. Now is the time to design your actions around these specific goals. Due to the vast scale of the music industry, there are several people you should be in contact with. True, the majority of them are not free. But I have included a few ways to get the desired result from your campaign.

Content creation.

Create viral content based on trending topics. When viral accounts tag your social media fan page, place Spotify listen link as website bio. This will direct some of the traffic to the song, thereby earning you streams.

Blogs.

If you want every song featured on blogs, getting to know the journalists is a good place to start. On your favorite EDM sites, create a list of all the writers and then become friends with them. Since they’ll naturally want to hear your new music, chances are they’ll write about you.

Spotify curators.

Go to Spotify Playlist and search for Curator. Again, create a relationship with them. They are more likely to feature your music.

This article is all good in theory, but what are the right elements to include in a marketing campaign? Here’s a quick example:

– Ask influencers to create swipe-up videos that link directly to the track.

– Present directly to Spotify (and Apple Music) curators.

– Get remixes of the song to increase reach across multiple genres.

– Aim for 5-10 blogs. Including EDM.com.

– Create daily content around the track on multiple social platforms.

– Get big YouTube channels to download the song.

– Collaborate with influencers using the song in the background of the video to promote the track.

If this article helped you, share it with a friend. Thanks for reading and keep crushing it!