How to plan your first marketing campaign
Running a new business and launch a marketing department can require a lot of effort and skill. You shouldn’t expect your first try to be a resounding success, but you can use a few tips on how to plan your first marketing campaign that will dramatically increase the chances of it going well.
Give your campaign a goal
When you create your very first marketing plan, you need to give it a purpose. “How will this plan benefit my business?” is the first thing you should ask yourself. You can aim for multiple goals. Here are some of the most common:
- Increase your brand awareness
- Promote a new product, service or event
- Improve customer engagement and retention
- Global Sales Support
The latter is the primary reason many new businesses launch marketing campaigns, but all of these motivations are viable. For now, you need to focus on just one of them. If you make more, it’s just an added bonus.
Determine your target market
The biggest mistake that small businesses when planning their first marketing campaigns is trying to target everyone. When you try to attract much attention, most of the time you do not get hardly any. And as a new business, you probably would not even have the ability to manage all clients if you have managed to gain their attention.
That’s why you need to focus on your niche. Once you’ve nailed that, thanks to a handful of successful campaigns and feel that you have reached your limit, you can begin to develop in other markets.
Find ways to measure your performance
Many new businesses avoid marketing near the beginning of their development because they believe that there is no good way to track the results. It is a way very old school of thought. Thank you to modern technology, to see how your campaigns are doing is easier than ever. For example, Google ads keeps track of a lot of different settings that allow you to see the success rate of your ads, and who actually sees your ads.
Don’t try to do everything at once
The key element to remember when you first determine how to plan your marketing campaign is that you should not try to do everything at once. Advertising can be quite overwhelming, especially if you do not have a large team dedicated to work. A small group can’t do much, so try not to overwhelm yourself.
Once you’ve mastered the basics and are successful, you can focus on bigger goals, such as scaling your Google Ads campaigns to better adapt to your future campaigns. All this will come with time and hard work that are necessary to succeed in the field of marketing.
