Innovative New Marketing Campaign Highlights the Positive Side of Chicago
by: Janye Killelea, Sara Kronenberg
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CHICAGO, IL — A new marketing campaign launched by the City of Chicago highlights all the positive things the city has to offer.
It’s titled “Chicago Not In Chicago” and highlights the impact Chicago has had nationally and globally.
This is the first in a series of marketing campaigns aimed at strengthening the Chicago brand.
Michael Fassnacht, President and CEO of World Business Chicago, as well as the city’s first-ever Chief Marketing Officer, sat down with the WGN News Now team to discuss the marketing campaign.
Fassnacht strives to reach four distinct groups: Chicago residents, tourists, businesses, and talent seeking new opportunities.
He said city officials believe Chicago’s reality is better than its perception.
His team works to combat the city’s misconceptions.
Late last year they launched the ‘Chicago. City of Stories” which highlights the stories of residents of Chicago’s 77 neighborhoods.
The campaign was shared in other states like Texas and as a result, Fassnacht said 73 businesses moved to Chicago during the pandemic and created thousands of jobs in the city.
Fassnacht said their next projects will involve O’Hare Airport and Lake Michigan.
You can learn more about Chicago marketing in the video above.
