It’s National Hair Shine Day! Redken Launches Hair Care Marketing Campaign
According to the L’Oréal-owned hair care company, National Hair Shine Day will celebrate “the self-identity, creativity, expression and confidence that comes from vibrant hair color.”
For the marketing campaign with the hashtag #Redkenhairglossday, hair professionals can participate here for a chance to win a virtual or in-person class at the Redken Exchange. Contest valid from August 3 to 3. seven.
This new contest will showcase coloring on social media.
For the inaugural National Hair Gloss Day, Redken plans to highlight its Shades EQ Gloss – originally launched in 1980, it is now the #1 demi-permanent color in the United States.
“We are thrilled to highlight the power of the Shades EQ gloss service by launching Redken Hair Gloss Day to celebrate our loyal pros, fabulous consumers and the Redken team who worked to create the nation’s most popular demi-permanent color. , Shades EQ Gloss! ” said Candy Gebhart, Managing Director of Redken. “After years of incredible color creations and well-deserved hype, we’re thrilled to use this new hair party as a chance to educate consumers on what exactly a gloss is and why it’s a step so important for healthy hair.”
For more on this innovative hair color product, return to Happi.com for a more in-depth review in our Formulator Friday newsletter.
