Khushi Advertising does a marketing campaign for KGF: Chapter 2
Khushi Advertising has launched an innovative OOH and ambient media campaign to promote KGF: Chapter 2. The campaign includes cut-outs at cinemas and outdoor venues, a radio jingle, and visits by KGF: Chapter 2 stars to popular shopping malls.
“At Hombale, we strive to set benchmarks in the way films are created, marketed and consumed. We always tend to go the extra mile to deliver a beautiful and captivating real-time cinematic experience to our audience. KGF: Chapter 2 demanded a promotional campaign to match the film’s greatness. It was imperative to execute a strategic, high-visibility and far-reaching media plan to achieve the campaign objective. We are thrilled to see the rise of KGF nationwide and the growing number of Rocking Star Yash fans across India. Together with Khushi Advertising, we have planned a campaign to create and create even more excitement among its fans and inspire them to see their favorite star back on the big screen,” said Vijay Kiragandur, Producer – Hombale Films.
Vishnu Telang, CEO of Khushi Advertising, commented, “KGF Chapter 2 is one of the biggest releases of this year, and it is a challenge and a great opportunity that the film’s marketing team has taken up with Absolute Josh!In addition to understanding the impact of the film, we planned the campaign with high-reach outdoor locations, combined with branding in popular malls as well as high-octane radio promotion We are excited to strategize, plan and execute the marketing campaign to promote KGF: Chapter 2.”
The execution of KGF Outdoor has been planned in 19 cities and the branding of the mall in 20 cities. Cutouts of Yash as Rocky and Sanjay Dutt as Adheera were installed in cinemas at 7 locations in Mumbai. To add more visibility, a BTL activation involving Canter’s business with branding and film cutting innovation was strategically placed in various multiplexes in Ahmedabad, which turned out to be a great eye-catcher.
Additionally, an engaging radio campaign was planned and executed in nine cities. Khushi also helped coordinate major media events at select theaters, where lead actors Yash, Sanjay Dutt, Raveena Tandon, and Srinidhi Shetty interacted with media and fans.
KGF: Chapter 2 will be available worldwide on April 14.
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