Launch of Leitrim Tourisme’s new family marketing campaign
Family vacations are all about making memories and spending time together, and for 2022 County Leitrim is renewing its focus on the domestic market for 2022, seeking to attract even more families to explore, discover and enjoy the jewel of the mountains. “Hidden hearts”.
The county has benefited from recent demand for stays in Ireland, with Irish visitors seeking less-traveled destinations that offer more space, solace and outdoor opportunities to enjoy time together again.
Leitrim Tourism, which is responsible for promoting County Leitrim, is launching a new online video today as part of a twelve month marketing campaign to capitalize on the domestic market to attract more Irish visitors to the North —West this year. The video campaign will be broadcast on social networks as well as a tailor-made advertising campaign in cinemas in the east of the country.
The new 30-second family-themed video features spectacular drone footage and some of Leitrim’s most iconic sights, showcasing the best in activities and inspiration for a Leitrim family vacation.
Commenting on the launch of the video campaign, Sinead McDermott, Leitrim Tourism Manager, said: “From tranquil landscapes to bustling villages with great restaurants, County Leitrim offers the best of family vacation inspiration for 2022 ; water adventures like stand up paddle boarding and canoeing are still very popular, as well as blue lane biking and boating vacations on the Shannon. From walking trails through North Leitrim to Glencar Waterfall, Fowley Falls and, there are inspiring scenery and picnic areas dotted across the county. “
The campaign coincides with the launch of a new Leitrim Walks brochure featuring routes of the majesty of Arroo Mountain and the wild highlands of Sliabh an Iarainn.
The hidden county of Heartlands offers much of what the Irish visitor is looking for this year; open and uncrowded spaces, bustling towns and villages and great hospitality.
It’s not just about water adventures; Co. Leitrim also has a range of historic and heritage sites, from Parkes Castle to Costello Chapel, Glenview Museum to Creevelea Abbey, Sean MacDiarmada Estate to Fenagh Abbey; explore monastic ruins and stories from another era.
From vacations with friends to vacations with family, the county provides the most ideal backdrop for reconnecting and spending time together this year.
This new campaign also highlights some great specials available for the end of Spring / Summer 2022 available at leitrimtourism.com/plan-your-trip/special-offers/
Leitrim Tourism’s campaign will also leverage Failte Ireland’s Hidden Heartlands Irish destination branding campaign.
This project received a grant from the Leitrim Local Community Development Committee under the Rural Development Program which is funded by the Irish Government under the Ireland Rural Development Program 2014-2020 and by the European Agricultural Fund for rural development: Europe invests in rural areas.
For more information visit www.enjoyleitrim.com or follow us on social media @leitrimtourism #EnjoyLeitrim
