Make Every Penny Count: How to Maximize Your Digital Marketing Budget | Guardian Master Classes

How much should you spend on your digital marketing? How do you know how much to invest to generate more sales? What kind of budget should you spend on a campaign? The answers to these questions aren’t always clear, but there are ways to move forward, assess your numbers, and set a budget that realistically achieves your goals.

In this masterclass with Edwina MullinsSocialB’s digital marketing consultant and trainer, you’ll learn how to take a more strategic approach to your digital marketing – and why it will help your business succeed.

You’ll learn to know your numbers and align them with clear goals, which in turn will allow you to reverse engineer the process, helping you better understand where to put your budget. In addition to receiving access to templates and strategy documents used by SocialB experts, you will follow a proven step-by-step process that will allow you to unleash the power of data to drive sales and, above all, ensure that every penny counts.

This course is for…

Course content

• Why invest in digital marketing?

• Research your industry and competitors to benchmark your process

• Gather your numbers

• How to determine your digital marketing budget

• Calculate the investment you need to achieve your goals and generate a return on investment

• Deciding where to spend your money

• Planning and allocating digital marketing budgets

• Building Business Resilience

• Questions and answers

Tutor profile

Edwina Mullins is a marketing leader, consultant and trainer, spanning all industries but with a passion for B2B and NGOs. She advises clients in the best direction for their marketing, digital and social media strategies, and helps them build a sustainable suite of digital assets for external and internal communications. She leads a marketing team that is focused on driving growth and change within the technology innovation community through effective communication strategies, market insights and capacity development. Outside of her roles as Marketing Manager and Freelance Trainer at SocialB, Edwina has a passion for food and agriculture; she supports sustainable and regenerative agriculture and is acting vice-president of a rural charity. She also sits on the board of directors of Turtle Doves, a CIC that enables young women to gain confidence and experience in the workplace through internships, mentoring and training.

Details

Date: Friday, December 2
Time: 10am-1pm GMT
Price: £149 (plus £7.39 booking fee)

This masterclass is available worldwide. look at this time zone converter to check your local live stream time.

10:00 GMT | 11am CEST | 2h PDT | 5am ​​EDT

You will receive a link to the webinar 24 hours and 30 minutes before the class start time. Please email masterclasses@theguardian.com if you do not receive the access link 24 hours before the scheduled start time.

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