New $23M marketing campaign to showcase Orlando’s economic strengths – WFTV
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Video: New $23 Million Marketing Campaign to Highlight Orlando’s Economic Advantages The city of Orlando is trying to attract more than people looking for a vacation spot.
ORLANDO, Fla. – The city of Orlando is trying to attract more than just people looking for a vacation spot.
A new partnership between Visit Orlando and the Orlando Economic Partnership hopes to market Orlando to tourists, meeting planners, business owners and corporate CEOs.
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The branded plan will cost about $23 million and will highlight Orlando’s economic strengths in digital game development and military simulation, in addition to tourist attractions and outdoor activities.
The new branding campaign kicks off Monday with TV and digital ads in New York, Chicago and Boston.
READ: Florida’s Space Coast has its biggest month ever for collecting resort taxes
Orange County Mayor Jerry Demings said tourism in Orlando is rebounding from the pandemic.
“We are still in this recovery phase, but we have had record numbers in our region and that speaks to the quality of our efforts,” he said.
Tourism in Orange County is setting records. Last March, tourism development tax collections were $7 million higher than in 2019. The total was over $38.5 million, an increase of 118% over the same month last March. last year.
READ: 3 US tourists found dead at Bahamas resort identified
Orange County officials attribute the record tax collection numbers to more tourists and higher rates for hotel rooms in the Orlando area.
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