New marketing campaign to attract tourists to Freo

The City of Fremantle is launching a new marketing campaign designed to attract visitors to Fremantle now that interstate and international borders have reopened.

The new campaign, produced by Fremantle-based creative agency &Partners and media agency Match & Wood, builds on the This Is Fremantle brand by showcasing the city’s diversity and highlighting the many new attractions that have opened in recent years.

&Partners creative director Dav Tabeshfar said the campaign featured locals, visitors and business owners claiming their Freo is the real Freo.

“If you ask ten different people what Fremantle is, you’ll get eleven different answers. We know. We tried,” Mr. Tabeshfar said.

“Then we spent many days sitting in cafes, discussing the essence of Fremantle.

“We realized that the argument was the idea. Rather than compromise to make peace, we proposed that Fremantle embrace diversity of opinion and spread friendly banter in public.

Local businesses got a preview of the new campaign at an industry briefing this morning, ahead of the campaign launch on Sunday.

The new campaign includes two new videos, supported by photography and editorial content, which will be distributed via YouTube, social media platforms such as Facebook, Instagram and TikTok, sponsored articles on lifestyle websites, services SBS on Demand and 10play streaming and digital billboards and signage. adverts around Perth.

In partnership with Destination Perth, This Is Fremantle promotions will also be featured on Jetstar aircraft and included in emails to Jetstar customers.

Acting City of Fremantle Business Manager Matt Hammond said he was delighted to launch one of the city’s biggest marketing campaigns to promote the destination of Fremantle.

“We are especially pleased that this campaign was created by a local creative agency and partners using entirely local talent,” Mr. Hammond said.

“The campaign comes at a time when our business community is once again welcoming, after a two-year hiatus, international and interstate visitors arriving in Western Australia to visit family and friends.

“Fremantle has always been a special place to entertain guests, and now there are so many more reasons to return to our port city to rediscover old favorites and find new ones.”

To watch the new campaign videos and find out more about all there is to see and do in Fremantle, go to visit fremantle.com.au.