Plannuh adds best-practice marketing plan creation and management capabilities to drive ROI

BOSTON, August 18, 2020 /PRNewswire/ — Plannuh Inc., creator of the leading AI-powered marketing leadership platform, today announced a new feature that helps marketers build and manage ROI-driven plans. . This new feature allows marketers to create and manage comprehensive marketing plans that include detailed goals, campaigns, and activities. Users can also track their achievements against quantitative targets and budget expenditures for a true understanding of their return on investment. Combined with Plannuh’s state-of-the-art budget management functionality, the platform now offers a complete marketing resource management (MRM) solution.

Marketers understand that a marketing plan is the most important and strategic document they will produce all year, but they typically craft their marketing plans in slides, spreadsheets, or handouts that don’t provide not a best practice approach to creating a goal-based marketing plan. . As they execute their plan, they find that traditional tools for managing their plans aren’t optimized for, or even capable of, hosting and tracking everything they need to complete successful plans. campaigns. Consequently, their plans become difficult to follow and adapt, and they falter.

Plannuh applies a goal-based approach to marketing plans and campaigns so users can track their progress against key performance indicators. Whether the goals are qualitative (rolling out a new brand) or quantitative (revenue), users can assign them to campaigns, activities, and budgets to measure true ROI. They can even create custom goals to fit their unique strategy.

Plannuh offers the flexibility to create campaigns the way marketers want to structure them. Plannuh campaigns can be as complex as integrated, cross-functional, global, multi-vehicle campaigns or as simple as sending an email. Marketers can see how their campaign’s performance metrics are stacking up to achieve primary goals. Plannuh provides a timeline view of all campaigns for project management and allows marketers to store all their relevant campaign content.

Release content:

• Goal management. Manage qualitative and quantitative goals and assign them to campaigns to measure their true ROI.
• Campaign management. Full campaign management including target audience, messaging, channels, budget and metrics.
• Content management. Attach all campaign content including documents, images and video in one place for consolidation, easy access and team collaboration
• Project management. Plannuh offers a marketing campaign calendar and activity to-do list complete with target dates, owners, and status to keep teams on track.

This release of the scheduling feature will provide many benefits to marketers, including:

• Best Practices – leverage a proven approach to managing plans, goals and campaigns
• Agility – create different planning scenarios to quickly adapt to market conditions
• Savings – consolidate your campaign, project and content management into one system
• Visibility – all your marketing in one place for team collaboration and efficiency
• KING – measure true ROI by combining success metrics with actual spend
• Easy – quick setup, intuitive marketing UI and automated functionality

“Managing marketing plans in slides and docs is a good way to lose sight of goals,” says Pierre Mahoneyfounder and CEO of Plannuh, “This is when random and unorganized acts of marketing start to happen, which makes it difficult to measure and validate the value of a marketing plan and campaigns. Plannuh offers a best-practice approach to developing a marketing plan, managing campaigns, and measuring the true ROI of both.”

Plannuh provides the entire marketing team, including CMOs and operations, with a permissions-based collaborative platform specifically designed for how marketers create and execute plans and budgets.

Plannuh is used by marketing teams and agencies in North America, Europe, and Asia. Plannuh’s clients span many industries with B2B and B2B models.

The new planning functionality will be available in the third quarter of 2020. To learn more about the functionality of our marketing plan, visit plannuh.com.

About Plannuh

Marketers looking to align teams, optimize budget spend, and exceed organizational goals, use Plannuh, the first cloud-based marketing leadership platform, to quickly and easily create winning plans, maximize impact budget and improve return on investment. Unlike static, disconnected spreadsheets and disparate tactical marketing systems, only Plannuh offers a unified collaborative platform that delivers AI-powered recommendations, referrals, and process automation to achieve peak marketing performance. To visit Plannuh to learn more.

SOURCEPlannuh, Inc.

Related links

https://www.plannuh.com/