Plannuh adds new AI-powered marketing budget and spend management capabilities
BOSTON, April 22, 2020 /PRNewswire/ — Plannuh Inc., the leader in AI-powered marketing planning and budgeting software, today announces its new Plannuh Automation package to eliminate manual processes associated with expense management. This new package automates laborious budget management tasks such as expense data entry and reconciliation with accounting systems to dramatically free up marketers’ time while delivering unprecedented expense accuracy and agility.
Marketers themselves report that 26% of their program spend is wasted (Rakuten), largely due to poor planning. Accurate planning is nearly impossible because most marketing budgets are spread across various spreadsheets and disparate systems, creating issues with visibility, efficiency, and forecast accuracy. Until now, in order to accurately track expense plans and forecasts, marketers had to manually enter vendor quotes, invoices, and expense receipts into spreadsheets. This process is both time-consuming and error-prone for marketers and makes it nearly impossible to reconcile expenses with accounting systems. The lack of an accurate view of planned, committed, and actual spend creates significant budget inaccuracies that can impact decision-making and often lead marketing teams to leave the budget on the table or overspend.
Plannuh Automation consolidates all marketing budgets and expense tracking into one cloud-based system for full transparency and collaboration, delivering significant productivity gains and better expense accuracy for teams. Plannuh takes budget management to the next level by bringing artificial intelligence to the world of budget management. With Plannuh Automation, marketers no longer need to:
- Enter vendor quotes, invoices, and expense receipts. Just email them to Plannuh and our AI automation puts all the data in the right place.
- Reconcile expenses with your finance team. Plannuh automatically reconciles expenses by ingesting standard reports from your financial systems.
- Identify unaccounted expenses. Plannuh alerts let marketers know when they’re over budget or at risk of leaving expenses on the table.
- Create budgets from scratch. With Plannuh, you can easily leverage a previous budget or rebudget due to changing economic conditions.
“Managing marketing budgets in spreadsheets is a nightmare for marketers due to inaccuracies caused by wrong formulas and human error,” said Pierre MahoneyFounder and CEO of Plannuh, “Plannuh Automation helps us achieve our vision of making life easier for marketers by automating manual budget management tasks and freeing them to focus on marketing.”
Plannuh provides the entire marketing team, including CMOs, operations, and budget owners, with a permissions-based collaborative platform specifically designed for how marketers create and execute plans and budgets. . Plannuh users benefit from the following advantages:
- Reduce budget waste by directing your spending to the initiatives that matter most
- Consolidate marketing budget with goals, campaigns and activities in one place for complete visibility of your strategy
- Improve forecast accuracy
- Increase the agility of your plan
- Accurately manage multi-currency budgets
- Securely delegate budget management authority to teams and individuals
Plannuh is used by marketing teams and agencies in North America, Europe, and Asia. Plannuh’s clients span many industries with B2B and B2B models.
Plannuh Automation will be available in the second quarter of 2020. For a data sheet with more information, click on here.
About Plannuh
Marketers looking to align teams, optimize budget spend, and exceed organizational goals, use Plannuh, the first cloud-based cognitive marketing platform, to quickly and easily create winning plans, maximize impact budget and improve return on investment. Unlike static, disconnected spreadsheets and disparate tactical marketing systems, only Plannuh offers a unified collaborative platform that delivers AI-powered recommendations, referrals, and process automation to achieve peak marketing performance. Visit Plannuh to learn more.
CONTACT:
Scott Todaro
617-823-2962
[email protected]
SOURCEPlannuh, Inc.
