Plannuh allows significant time savings in the management of the marketing budget

Using Plannuh, Axonius reduced monthly marketing budget management time by 88% and dramatically improved spend accuracy

Plannuh, which is transforming the way marketers plan and budget, today announced that it has been selected for the third consecutive year by Axonius, the growing leader in cybersecurity asset management, to help improve the efficiency and precision of its budgetary management. After implementing Plannuh, Axonius immediately saved 88% of the time spent managing their budget and realized a 90% improvement in budget accuracy.

Like most marketing organizations, Axonius managed its marketing budgets in spreadsheets. The marketing team found using spreadsheets to be a very laborious process, riddled with errors due to incorrect formulas, and provided limited visibility into how much marketing budget was actually spent. Since unused budget could be carried over from quarter to quarter at Axonius, the use of spreadsheets made the process of identifying unused spend a manual effort. Reconciling each month meant going painstakingly line by line trying to match expenses with finances, with limited accuracy.

Marketing Technology News: IRIS.TV announces a new US partnership with GroupM’s Finecast to embed video-level data into all…

Axonius moved from managing their budget in spreadsheets to using Plannuh. Plannuh quickly implemented Axonius’ budget and delivered an intuitive user interface that required less than an hour of training. Currently, Axonius uses Plannuh for marketing budget management, expense management, and reconciliation.

“I used to block off 3 days a month to enter and reconcile marketing spend, and now I do it in less than 3 hours with Plannuh,” said Megan Berry, Vice President, Demand Generation, Axonius. “The easy-to-use platform provides visibility and flexibility that we didn’t have with spreadsheets. This allowed us to remain agile in ever-changing pandemic conditions.

With Plannuh, the entire marketing team has access to the budget at all times, which improves visibility for better decision-making. As events were canceled due to the Covid-19 pandemic in 2020, Plannuh made it easy to find and reallocate marketing budget to maintain lead generation efforts.

“Most marketers struggle to manage their plans and budgets due to poor visibility created by non-integrated tools,” said Pierre Mahoney, Founder and CEO of Plannuh. “We are excited to see fast-growing companies like Axonius leveraging the unique marketing plan and budget visibility created by Plannuh for better execution and ROI tracking.”

Marketing Technology News: NAB Show adds ‘smart content’ showcase to 2022 experience