Plannuh expands marketing campaign capabilities with reporting tools
Source: Plannuh
Plannuh announced a new tool to help marketers improve the way they predict, demonstrate, compare and report the value of their marketing campaigns. The new functionality will help Plannuh extend the capabilities of its solution by providing users with a reliable tool to accurately measure the return on investment (ROI) generated by the campaigns they develop.
Plannuh is a startup that provides marketing managers, marketing operations, budget owners, CFOs, and agencies with an all-in-one, cloud-based marketing leadership platform designed to help users manage their marketing plans, budgets and profits. The unified, collaboration-centric platform is equipped with expense management, marketing planning, marketing budgeting, AI-powered process automation features, and a dashboard marketing performance. These features can help Plannuh customers improve their marketing agility, efficiency and performance.
With the launch of this new feature, Plannuh extends its marketing leadership platform with deep learning tools and models. These will help marketers and executives improve their marketing campaign performance forecasts, make better business decisions, and unlock insights into their top and bottom performing campaigns. The feature will also allow users to make proactive adjustments to campaigns, rebalance their marketing budgets, and develop a consistent rubric for measuring campaign performance at all stages of the funnel.
Peter Mahoney, Founder and Managing Director of Plannuh, issued the following statement to accompany the news: “Every CMO we speak to tells us that their ultimate goal is to fully understand the business value of their marketing investments – finally, they can achieve it. Now marketing teams can use Plannuh to make fast, insight-based decisions. data to prove and improve the business value of their marketing.”
Learn more about Plannuh.
William Jepma is an editor, writer and analyst at Solutions Review which aims to keep readers in all industries informed and excited about the latest developments in enterprise resource planning (ERP), customer relationship management ( CRM), Business Process Management (BPM) and Marketing Automation. You can connect with him on LinkedIn or reach him via email at wjepma@solutionsreview.com.
