Ram Brazil is launching a new marketing campaign with Olympic Equestrian, Doda Miranda!
A supporter of the equestrian universe, Ram Brazil offers the most powerful and luxurious pickup trucks on the Brazilian market. The brand enlisted Álvaro Affonso de Miranda Neto, better known as Doda Miranda, to share his routine and show how his 2022 Ram 1500 Rebel Crew Cab 4×4 makes his daily activities easier.
Doda is one of the most important riders in the history of Brazilian riding. As a Ram 1500 owner, Doda highlights how ideal the truck is for his everyday life in a 3-minute video. Mainly in the activities of the Doda Training Center in Itatiba (SP), which Ram sponsors.
As part of the effort to be more and more connected to his public, Ram is present in several ways within the equestrian universe. In addition to supporting the Doda Training Center, the brand is also a sponsor of the Brazilian Association of Quarter Horse Breeders (ABQM), the National Association of Three Drums (ANTT) and the Brazilian Association of Mangalarga Horse Breeders. Marchador (ABCCMM).
Titled “A Day with Doda Miranda,” the piece highlights some of the vehicle’s many features, including the technology and practicality that the bed provides, including the RamBox side compartments (a Ram-brand exclusive). Labeled as a “muscle truck” in Brazil, the Ram 1500 Rebel comes standard with the legendary 5.7-liter HEMI® V8 developing 390 horsepower and capable of towing 5 tons (10,000 lbs).
Along with the Ram 1500, Doda also shows a bit of how an equestrian training center works, including curiosities and details about the care of the horse, who is the true athlete of the sport.
Among the highlights of Doda’s sporting career are two bronze medals at the Olympic Games (1996 – Atlanta, Georgia, USA and 2000 – Sydney, Australia) and a gold medal at the Pan American Games in Winnipeg in 1999.
Developed in partnership with the Fbiz agency, the “A Day with Doda Miranda” video can be viewed on Ram Brazil’s social networks at Youtube, instagramWhere Facebook.
