Realign marketing strategies; do not reduce the marketing budget in difficult times – President CIMG to companies
Dr. Daniel Kasser-Tee
In the face of current environmental and economic issues, the Chartered Institute of Marketing Ghana (CIMG) advises companies to review their marketing strategies to stay competitive.
According to its Chairman, Dr. Daniel Kasser-Tee, Ghanaian companies should re-examine their marketing mix elements and ensure an optimal mix for organizational success.
Speaking at the launch of CIMG’s 33rd Annual National Marketing Performance Awards, he urged companies to refrain from cutting marketing budgets in difficult times as effective deployment of marketing communications is needed to drive demand for their products. products.
“We invite companies to review their business and marketing plans for the year. Reformulate and realign your strategies in the face of current environmental difficulties and challenges. Avoid cutting marketing budgets in tough times, as effective deployment of marketing communications is necessary to drive demand for your products,” he said.
CIMG Vice President and Chair of the Awards Planning and Selection Committee, Theodore Osae, said CIMG will continue to review and add new elements to the awards to ensure its relevance and excitement.
“We have, for some years, adopted the online system of filling in the questionnaire of the awards by the nominees as well as the online evaluation of the judges, who are chosen from various sectors of the business world. This setup allowed CIMG to continue to conduct a rigorous process, maintaining the standards and credibility of the process. »
“We will continue to review and introduce new elements to ensure relevance and bring excitement to the CIMG Awards,” he noted.
CIMG’s annual National Marketing Performance Awards recognize corporate brands and individual personalities who have achieved outstanding performance during the year under review.
The CIMG Awards have become the most prestigious and oldest local awards in Ghana, since their inception in 1990 (for the 1989 financial year).
