Reddit spends its entire marketing budget on a five-second Super Bowl ad

Reddit ran its own Super Bowl ad this year. It was only five seconds long but had a big message for the world.

So the Super Bowl has come and gone, and we’ll be talking about commercials for months to come. Speaking of which, what was your favorite this year? Say what you want, but I believe the best was a five second announcement managed by none other than Reddit.

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You may have missed it – it was so short – but we’re talking about it anyway. The ad is really nothing special to look at. There’s not even any music. It’s basically a block of text – staged as an interruption – and you might have missed it. If you actually wanted to read the text, you’d have to pause it, but we’ve transcribed it for you below:

“Wow, that really worked.

If you are reading this, our bet has been won.

Big game spots are expensive so we couldn’t buy a full one. But we were inspired and decided to spend our entire marketing budget on 5 seconds of airtime. One thing we learned from our communities last week is that outsiders can achieve anything when they come together around a common idea.

Who knows, you might be the reason finance textbooks need to add a “trends” chapter. Maybe you’ll help r/SuperbOwl teach the world about the majesty of owls. Maybe you’ll even pause that ad for 5 seconds.

Powerful things happen when people come together around something they really care about. And there is a place for that. It’s called Reddit.

So what does Reddit do to run a Super Bowl ad? Well, other than pretending to have spent his “entire marketing budget on five seconds of airtime,” the company sent a clear message to the world: “Outsiders can accomplish anything when they come together around a common idea.”

What just happened? pic.twitter.com/DypRp6DeQt

—Reddit (@reddit) February 8, 2021

The reference, of course, was all the r/WallStreetBets rage from a few weeks ago, which Reddit alludes to in the last sentence. “Who knows, maybe you’ll be the reason finance textbooks need to add a chapter on ‘tendies’.”

You’ll have to To look for “tend” to really get the joke here, but Reddit uses the term to speak the language of its various communities.

So yeah, if you’re reading this, their bet really paid off. Well done, Reddit!

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