SD Board of Regents launches ‘Learning Drives Us Forward’ marketing campaign

In a cooperative effort with the six public universities, the South Dakota Board of Regents has launched a new marketing campaign highlighting the value and importance of higher education to the state of South Dakota.

The “Learning Moves Us Forward” campaign begins this month (April 2022) with a budget of $160,000 this year. Each of the universities will share the cost of the campaign with the Council’s central office.

“The purpose of this campaign is to show that industry leaders are being trained right here in South Dakota, especially at our public universities,” Regent Jim Thares said. “It tells the true story of public universities in South Dakota, one of economic impact and workforce empowerment that pays off today and tomorrow.”

“We recognize the good work being done at our universities and the importance of higher education to the state,” said Brian L. Maher, Regents Executive Director and CEO. “At a time when Midwestern universities are competing for students, it’s more important than ever to remind people of the tremendous opportunities our universities provide.”

As part of its campaign, the Board of Regents has also adopted a new logo. The design is representative of the petals of South Dakota’s state flower, the Pasque. Each of the six largest petals represents a public university within the regent system – Black Hills State University, Dakota State University, Northern State University, South Dakota Mines, South Dakota State University, and University of South Dakota. The two smaller petals are a nod to the two schools in the system that serve special K-12 populations: South Dakota School for the Blind and Visually Impaired and South Dakota School for the deaf.

Visit the Learning Drives Us Forward website at LearningDrivesUs.com.