Sourav Ganguly’s blunder ruins Meesho’s marketing campaign; continues to make the buzz on social networks
E-commerce platform Meesho recently faced a ‘mega’ mistake that ruined its promotional stunt after BCCI chairman and former cricketer Sourav Ganguly’s social media team spoiled the legend of the Facebook post. The post, which has now been deleted and replaced, has gone viral, but not in the way Ganguly or Meesho expected.
Due to Ganguly’s copy-paste error, the platform’s promo stunt didn’t work as expected. A banner with the phrase “Mega Blockbuster” and what appeared to be a list of many celebrities was shared on social media.
The post was a movie poster of Bollywood actor Deepika Padukone’s new project titled ‘Mega Blockbuster’, but Ganguly’s post unwittingly revealed that it was a promotional advertisement for the Meesho brand.
Accidentally, Ganguly shared the entire communication, including instructions that had to be emailed to his PR team, in a now-deleted tweet and Facebook post. Ganguly’s caption reads, “Please ensure the MEESHO brand or hashtag is not mentioned anywhere in the September 1st post.”
However, Meesho handled the whole situation with humor and tweeted, “When Dada hits it’s a 6. When Dada misses it’s always a 6.” The brand also tagged Ganguly with the screenshot of the post that started it all.
The screenshot shows the copy-pasted message uploaded by Ganguly’s team without following the instructions.
Earlier, although Ganguly deleted the tweet and posted a new one without the error, netizens realized what happened and the screenshot of the tweet started circulating online.
Some of the celebrities who shared the poster included Deepika Padukone, Karthi and Rashmika Mandanna, comedian Kapil Sharma and cricketer Rohit Sharma. The posts show each celebrity as the main character in the upcoming film.
The trailer would debut on September 4, and the poster read, “Ohseem presents Mega Blockbuster.” Until Ganguly’s post revealed the brand behind the announcement, everything seemed to be working as expected.
