StarHub donates anniversary campaign marketing budget to coronavirus cause
StarHub decided to suspend marketing activities around its 20th anniversary and instead donate $200,000 to provide poorer students with internet access so they can be home-schooled during a lockdown.
The Singapore-based internet service provider and television company decided that instead of using the money for marketing expenses, it would donate to a good cause. The company announced the initiative on its social media channels today.
The fund is in addition to StarHub Cares Covid-19 Fundin which he announced a fund to help cushion the impact of coronavirus on healthcare staff, patients, low-income seniors in rental apartments and low-income households.
StarHub Managing Director, Peter Kaliaropoulos said, “20 years ago, we launched StarHub in Singapore and heralded an unprecedented challenger that redefined and elevated customer focus and innovation in the info-communication and media industry. 2020 is a pivotal year for StarHub; a moment for us to express our gratitude to all our customers and employees who have helped build a benchmark company and one of the best brands in Singapore. At a time when individuals, businesses and the economy are facing unprecedented challenges, the right thing to do is to further support our community and donate our marketing funds set aside for our anniversary celebrations. for a very worthy cause.
The Singapore government has announced stricter distancing measures in the country, to help tackle a rise in the number of people with coronavirus. The country’s effort, which he called a “circuit breaker” rather than a lockdown, sees all students switch to online learning for at least a month from this week.
StarHub will work with the Singapore Ministry of Education to identify low-income families who are not getting internet fast enough. They will then send them 4G dongles or MiFi routers with unlimited data powered by StarHub. The mobile broadband devices will be distributed starting Monday, April 6, according to the brand.
Many brands are choosing to advertise during the coronavirus outbreakbut with different messages, some directly addressing the impact it has on consumers, frontline workers and businesses.
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