TAT and Thai AirAsia cooperate on new marketing campaign “Rediscover Thailand”
The Tourism Authority of Thailand (TAT) is cooperating with Thai AirAsia to launch the “Amazing New Chapter: Rediscover Thailand Get ready to go to Thailand” campaign, which targets millennials and young couples in Singapore.
The campaign was officially announced in Singapore today (May 11) by Mr. Tanes Petsuwan, TAT Deputy Governor for International Marketing – Asia and South Pacific, and Mr. Santisuk Klongchaiya, Managing Director of Thai AirAsia, along with officials from TAT and Thai AirAsia. frames.
The event was chaired by HE Chutintorn Gongsakdi, Ambassador of Thailand to Singapore.
Mr. Tanes Petsuwan, TAT Deputy Governor for International Marketing – Asia and South Pacific, said: “With various factors favoring the return of tourism to Thailand, among them the easing of entry requirements to the kingdom, the As travel restrictions in source markets around the world ease and commercial flights resume, this is a great opportunity to boost traveler decision-making. This latest marketing campaign is expected to have a positive effect on Thailand’s tourism industry in the second half of this year.
Singapore is a key visitor source market for Thailand, and the “Amazing New Chapter: Rediscover Thailand Get ready to go to Thailand” campaign is among the various joint promotional marketing activities the TAT Singapore office is working on. The campaign uses Thai AirAsia’s Singapore-Don Mueang and Singapore-Phuket routes, and covers travel from May to July 2022. Millennials and young couples are expected to occupy more than 3,000 seats in Thailand.
TAT’s office in Singapore is also organizing a media familiarization trip to Thailand from May 12 to 15, 2022, to promote the Singapore-Don Mueang route, new tourist attractions and activities, and tourism-related facilities and offers.
“Thai AirAsia has always received great support from TAT, and we thank them very much for their cooperation. Thai AirAsia is ready to help boost tourism and travel in Thailand, and in addition to the existing Don Mueang and Phuket routes, we are considering adding a Singapore-Chiang Mai route.
Mr. Santisuk Klongchaiya, General Manager of Thai AirAsia,
Thai AirAsia currently operates one daily flight on the Singapore-Don Mueang route, and two weekly flights on the Singapore-Phuket route (Tuesday and Saturday).
For 2022, TAT expects Thailand to welcome 10 million foreign tourist arrivals, generating 625.8 billion baht in tourism revenue. Among these, the number of arrivals from short-haul markets is expected to include 1.1 million arrivals from ASEAN, 200,000 arrivals from Australia and 450,000 arrivals from Asia. South (India), with travel starting in April 2022.
From May 1 to 6, 2022, Thailand registered more than 85,000 foreign tourists – or about 15,000 travelers per day. Of these, Singapore was the third largest market – after India and Malaysia and ahead of the UK and the US.
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