TATA STUDi Announces Launch of “Padhne Ka Sahi Tareeka” Marketing Campaign – India Education | Latest Education News | Global education news

MUMBAI: Tata ClassEdge (TCE), a division of Tata Industries, has launched its ‘Padhne Ka Sahi Tareeka’ marketing campaign around Tata Studi. Tata Studi, first introduced in early 2021, is an extracurricular learning app designed around the principles of the science of learning – a multidisciplinary approach that combines research in neuroscience, psychology and cognitive science.

Since its first introduction, Tata Studi has been greatly appreciated by students and parents for its design, content and adaptive study planner, a unique feature of this app. The Study Planner helps students set their learning goals and plan their studies according to their convenience. Building on this initial success, Tata Studi now plans to increase its notoriety and reach through a multi-channel marketing campaign.

The ‘Padhne Ka Sahi Tareeka’ campaign focuses on the right way to learn – which means planning your

studies effectively and follow that plan with consistent review and practice. The campaign is based on ideas drawn from parents’ investment in their children’s education. To ensure the success of their child, parents are under immense stress and end up putting pressure on the child as well. Real success depends on effective planning, not undue pressure.

With this insight, the thought of “Nahi Pressure, Plan” was born. Through a series of films, the campaign communicates that planning their studies will help students prepare better, avoid anxiety and do well on exams. The campaign was conceptualized and executed by Mullen India.

Commenting on the partnership with Mullen Lintas, Sachin Torne, Head, B2C, Tata ClassEdge said, “Tata Studi is an educational product based on the principles of the ‘Science of Learning’. We want children to plan their studies and learn to understand, so that they can use their learning in real life. Planning any activity helps relieve the pressure and this is true even with studying. Through Tata Studi, we want to instill good learning habits in students. Once the child learns to learn, it is a skill that will stay with them for life. Lintas impressed us with his knowledge of the EdTech segment and his creativity in precisely understanding our value proposition. We welcome Lintas as a brand partner for Tata Studi.

Commenting on the partnership, Azazul Haque and Garima Khandelwal, Creative Directors of Mullen Lintas, said, “The category is packed with multiple brands, so the idea was to create clutter-free work that is equally insightful and relevant to parents and students. . Understanding how parents unknowingly pressure children, especially when exams are imminent, sounded fresh and also gave us the opportunity to tell stories that parents can connect with. The idea – “Nahi Pressure, Plan” – also sets the key differentiator

benefit of Tata Studi, which is to plan his studies to reduce the stress of last minute exams, in the heart of the countryside.