Televised conferences: one year later, how the Sky Glass marketing campaign has evolved
Sky Marketing Director Sunny Bhurji joins John McCarthy on this week’s episode of TV Talks. They explore the launch of groundbreaking Glass streaming TV and how the campaign evolved over the following months.
This episode we explore how Sky started Glass
As part of The Drum’s accelerated TV coverage, media editor John McCarthy and TV journalist Hannah Bowler have teamed up to launch a podcast series that takes a closer look at developments in the TV advertising space. Over the next 10 episodes, we dig deeper into Netflix and Disney’s advertising plans, the debate over CTV metrics, branded entertainment and product placement, and ask our favorite media buyers what they’re buying.
In this episode, we explore how Sky launched Glass and find out the tactics that best helped him land with the public. As the campaign progressed, Sky realized it needed to get better at telling people that this TV has Sky technology inside – something the public apparently didn’t quite get. completely understood.
“We realized that people didn’t quite understand that we had created a TV with all your Sky magic inside. It was a whole new category. It wasn’t another set-top box and it wasn’t just a TV,” says Bhurji.
Last week, Hannah met with Samsung Ads product marketing manager Minai Bui. And if you absolutely love the pod, our entire archive is available here.
